Once Upon a Rabbit Примарна функција: Анимиран краток филм by Jesseter Wang and Hannah Sun is a highly esteemed winner of the very prestigious 2026 Бронзена награда A' Design Award in Дизајн на филмови, видео и анимации Competition Category.
БронзенаФилм· 2026
Once Upon a Rabbit Примарна функција: Анимиран краток филм
by Jesseter Wang and Hannah Sun
Бронзена награда A' Design Award Winner in Филм Category
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The Design
About Once Upon a Rabbit Примарна функција: Анимиран краток филм
Текст на книгата: „Некогаш еден зајак“ е проект за анимиран дизајн инспириран од културните детали на Фестивалот на фенери и визуелните сеќавања од детството. Делото воспоставува мек, експресивен визуелен јазик преку хибрид од димензионална форма и рачно цртана сензибилност, создавајќи слики што се чувствуваат истовремено структурирани и разиграни. Повторувачки мотиви како зајакот и Тангјуан, оризовите топчиња, се користат како визуелни котви, додека движењето, ритамот и композицијата ја нагласуваат атмосферата и континуитетот, што резултира со кохезивно дизајнерско искуство вкоренето во топлина, блискост и културна резонанца.
The Recognition
About the Бронзена награда A' Design Award
Once Upon a Rabbit Примарна функција: Анимиран краток филм е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Once Upon a Rabbit Примарна функција: Анимиран краток филм да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Once Upon a Rabbit Примарна функција: Анимиран краток филм одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
- Dimensions & Packaging
- 16x9 video file
- Tags
- Animation, Motion Design, Illustration, Culture, Year of Rabbit
- Production Technology
- The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
- Design Challenge
- A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
- Research
- This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
- Inspiration
- Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
- Project Duration
- The project was developed and completed in 2023 as an independent animation project, produced remotely.
- Operation Flow
- Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
- Team Members
- Jesseter Wang,
Hannah Sun - Image Credits
- Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]
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