Tainan Embroidery Амајлија by Yi-Pei Wu is a highly esteemed winner of the very prestigious 2026 Бронзена награда A' Design Award in Дизајн на подароци Competition Category.

БронзенаПодароци· 2026

Tainan Embroidery Амајлија

by Yi-Pei Wu

Client: Tainan Embroidery Trade Association

Бронзена награда A' Design Award Winner in Подароци Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tainan Embroidery Амајлија

Tainan Embroidery е колекција од амајлии и торба за носење, изработена во соработка со фабрики за машински вез во Таинан, Тајван. Мотиви од храмови, како фигури на божества, врежани столбови и стари таписерии, се прецртани како модерни шари. Амајлијата Змеј спојува густина од 40.000 бодови со печатење за фини лушпи, додека амајлијата Љубов применува технологија на чипка за долна облека и содржи пепел од темјан во внатрешен мрежест џеб. Торбата е изработена од кружна преѓа испредена од преостанати фабрички конци. Колекцијата ги претвора традиционалните амајлии во секојдневни културни предмети.

The Recognition

About the Бронзена награда A' Design Award

Tainan Embroidery Амајлија е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Tainan Embroidery Амајлија да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Tainan Embroidery Амајлија одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tainan Embroidery unites factories in Tainan to showcase industrial excellence. Highlights include an amulet with 40000 stitches and another using delicate lingerie lace technology, a unique cross-industry application. The tote bag, designed specifically for temple ritual gifts, is made from circular yarn up cycled from factory leftover threads. Merging religious heritage with upcoming artists, Tainan Embroidery transforms invisible Original Equipment Manufacturer into a cultural brand, turning traditional amulets into collectible high-end art.
Dimensions & Packaging: Tote bag: 360 mm x 120 mm x 180 mm
Tiger Deity amulet: 105 mm x 8 mm x 80 mm
Cloud amulet: 100 mm x 5 mm x 75 mm
Love amulet: 45 mm x 3 mm x 130 mm
Wisdom amulet: unfold 45 mm x 5 mm x 235 mm, fold 45 mm x 8 mm x 70 mm
Dragon amulet: 65 mm x 5 mm x 75 mm
Watch amulet: Radius 50 mm, Depth 12 mm
Tags: Cultural Heritage, Contemporary Amulet, Sustainable Bag, Machine Embroidery, Upcycled Textiles, Wearable Art, Spiritual Design, Oriental Aesthetics, Cross Industry Manufacturing
Production Technology: The lingerie-tech Love amulet features a monolithic hollow design, integrating the cord through iterative prototyping, with inner mesh pockets for incense ashes. The Dragon edition combines 40,000-stitch density with printing for delicate scales. The tote uses circular yarn, which is up-cycled factory remnants, overlaid with translucent mesh to create a cloud-like effect. To secure these recycled threads, a dense embroidery layout was engineered, turning material constraints into a modern aesthetic.
Design Challenge: The core challenge was resolving complex cross-disciplinary conflicts under severe time constraints:

Craft Constraints: Adapting modern design to strict small-scale embroidery limits.

Mindset Shift: Persuading struggling factories to prioritize R&D over a cost-driven OEM mentality.

Sacred Innovation: Balancing novel aesthetics with temple traditions and religious sanctity.

All achieved under a highly compressed grant schedule.
Research: This research investigates the intersection of cultural heritage and industrial manufacturing. Through ethnographic studies and technical consultations, sacred motifs like the One-Character Plaque are translated into a modern visual language. Key innovations include sustainable circular yarns and high-density hollow-out lace techniques. User-centric methodologies ensure optimal ergonomics, creating a seamless alignment between spiritual symbols and contemporary lifestyle.
Inspiration: Tainan has been the embroidery hub of Taiwan. While many offshored, few resilient factories stayed, preserving high quality machine embroidery. Yet, facing the cheap competitors, these makers need to evolve from suppliers into recognised brands. Hence Tainan Embroidery is launched, partnering with Tiantan Temple, we innovate their most stable demand: religious textiles. Artists deconstructed temple visual heritage, such as deity statues, handcrafted pillars, and ancient tapestries, into modern motifs.
Project Duration: The project started in July 2025 and finished in December 2025 in Tainan, Taiwan.
Operation Flow: The design encourages tactile engagement through ritualistic interactions. The Wisdom amulet features a hidden lace element that users can pull out and tuck back, symbolising the unveiling of wisdom. The Tiger Deity amulet includes a detachable cloak, allowing users to interact with the deity’s protective layers. These playful, transformative elements bridge the gap between traditional sacred objects and modern lifestyle accessories, enhancing the user's bond with the culture.
Team Members: Design Strategy: Ting-Han Chen
Strategy Consultant: Chung-Jen Lu
Creative Director: Yi-Pei Wu
Artist: Yu-Ning Zhou
Artist: Szu-Yu Hou
Artist: Shang-Ru Tsai
Image Credits: Image #1: Creator Yi-Pei Wu / the amulet set, 2025
Image #2: Photographer Felan Wu / the up-cycled yarn tote bag, 2025
Image #3: Photographer Yi-Pei Wu / the cloud amulet, 2025
Image #4: Photographer Yi-Pei Wu / the dragon amulet, 2025
Image #5: Photographer Felan Wu / the Tiger Deity amulet, 2025