Mrs T Корпоративен дизајн by Julia Hell is a highly esteemed winner of the very prestigious 2018 Бронзена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзенаГрафика· 2018
Mrs T Корпоративен дизајн
by Julia Hell
Client: Mrs T
Бронзена награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About Mrs T Корпоративен дизајн
Госпоѓа Т е корпоративен дизајн за мануфактура за фини прехранбени производи која користи чај како состојка во печива и деликатеси. Визуелниот идентитет има чист и елегантен изглед, со претежно бело пакување поддржано од три корпоративни бои. Логото делува како рамка која го обележува секој производ изработен во мануфактурата, а е применето со златна топла фолија на визит-картичките. Избраните фонтови потсетуваат на рачно испишани етикети и ја нагласуваат рачно изработената природа на производите. Ќесите и стаклените тегли се затворени и обележани однадвор со етикети за да ја заштитат храната внатре.
The Recognition
About the Бронзена награда A' Design Award
Mrs T Корпоративен дизајн е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Mrs T Корпоративен дизајн да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Mrs T Корпоративен дизајн одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
- Dimensions & Packaging
- Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
- Tags
- Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
- Production Technology
- For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
- Design Challenge
- while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
- Research
- At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
- Inspiration
- I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
- Project Duration
- The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
- Operation Flow
- The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
- Team Members
- Frontend Developer: Jannis Hell
- Image Credits
- All Images: Photographer / Jannis Hell, 2017
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