Feel The Vineyard Изложбен дизајн by Kelvin Chan

Feel The Vineyard Изложбен дизајн by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 Бронзена награда A' Design Award in Дизајн на настани и случувања Competition Category.

БронзенаНастан· 2020

Feel The Vineyard Изложбен дизајн

by Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

Бронзена награда A' Design Award Winner in Настан Category

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Colors

The Design

About Feel The Vineyard Изложбен дизајн

Почувствувај го Лозјето е изложбен дизајн создаден за саем за вино и алкохолни пијалаци во Хонг Конг. Распоредот зафаќа осумстотини тринаесет квадратни метри и содржи штандови за 255 винарски брендови. Темата е винарија. Дрво, трава и метал се главните материјали. Дрвените шари потсетуваат на традиционални буриња, додека тревата навестува лозов насад. Металните кабинети со жичана конструкција беа избрани за изложбените единици за да се заштеди простор и да се овозможи флексибилно распоредување. Ѕид со ароми претставува различни мириси на австралиски вина, а бар за вино нуди опуштена зона за дегустација.

The Recognition

About the Бронзена награда A' Design Award

Feel The Vineyard Изложбен дизајн е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Feel The Vineyard Изложбен дизајн да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Feel The Vineyard Изложбен дизајн одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions & Packaging: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tags: Exhibition, winery, natural, Australia, Wine, modern, creative
Production Technology: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Design Challenge: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Research: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiration: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Project Duration: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operation Flow: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Image Credits: Hong Kong Trade Development Council