Peace and Presence Well-Being Брендирањето by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 Сребрена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребренаГрафика· 2020
Peace and Presence Well-Being Брендирањето
Client: Peace & Presence Well-being UK
Сребрена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #87317The Design
About Peace and Presence Well-Being Брендирањето
Peace and Presence Well-being е компанија со холистичка терапија со седиште во Велика Британија која обезбедува услуги како што се рефлексологија, холистичка масажа и реики за подмладување на телото, умот и духот. Визуелниот јазик на брендот P&PW се заснова на оваа желба да се повика на мирна, смирувачка и релаксирачка состојба инспирирана од носталгични сеќавања од детството на природата, конкретно цртање од флората и фауната кои се наоѓаат на бреговите на реките и шумските пејзажи. Палетата на бои е инспирирана од карактеристиките на грузиската вода и во нивната оригинална и во оксидирана состојба, повторно искористувајќи ја носталгијата од минатите времиња.
The Recognition
About the Сребрена награда A' Design Award
Peace and Presence Well-Being Брендирањето е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Peace and Presence Well-Being Брендирањето да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Peace and Presence Well-Being Брендирањето е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
- Dimensions & Packaging
- Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock - Tags
- branding, visual identity, logo, stationery, packaging, merchandise
- Production Technology
- Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed. - Design Challenge
- The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
- Research
- After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
- Inspiration
- The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
- Project Duration
- The project Started in December 2018 and finished in June 2019 in Singapore and UK
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.
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