Flower to Flora Примарна функција: Пакување за чај by Wen Liu and Fang Li is a highly esteemed winner of the very prestigious 2020 Сребрена награда A' Design Award in Дизајн на пакување Competition Category.
СребренаПакување· 2020
Flower to Flora Примарна функција: Пакување за чај
Client: Shenzhen Oracle Creative Design Co., Ltd
Сребрена награда A' Design Award Winner in Пакување Category
Verified Award Winner
Verify Award Status for #89703The Design
About Flower to Flora Примарна функција: Пакување за чај
Од цвет до флора е дизајн на пакување за цветен чај од Сишуангбана, провинцијата Јунан, Кина. Илустрацијата комбинира паун, лиснато чајно дрво, локални цвеќиња и девојка што живее во дождовната шума. Сцената прикажува хармоничен однос меѓу луѓето и природата. Боите на илустрацијата се преземени од етничките носии на Сишуангбана. Надворешната кутија е изработена од црна специјална хартија со текстура на дрво и е завршена со печатење и бронзирање. Кутијата мери 340 мм во должина, 120 мм во ширина и 240 мм во висина.
The Recognition
About the Сребрена награда A' Design Award
Flower to Flora Примарна функција: Пакување за чај е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Flower to Flora Примарна функција: Пакување за чај да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Flower to Flora Примарна функција: Пакување за чај е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
- Dimensions & Packaging
- The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
- Tags
- Flower，Xishuangbanna，Peacock，Flower Tea, Girl
- Production Technology
- The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
- Design Challenge
- Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
- Research
- Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
- Inspiration
- The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
- Team Members
- Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang - Image Credits
- Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018
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