Free Estonian Забавата by Olga Raag is a highly esteemed winner of the very prestigious 2020 Сребрена награда A' Design Award in Ликовна уметност и уметнички инсталации Competition Category.

СребренаЛиковна уметност· 2020

Free Estonian Забавата

by Olga Raag

Client: KLG Eesti AS

Сребрена награда A' Design Award Winner in Ликовна уметност Category

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Colors

The Design

About Free Estonian Забавата

Во ова уникатно уметничко дело, Олга Рааг користеше естонски весници од годината кога автомобилот беше првично произведен во 1973 година. Theолтите весници во Националната библиотека беа фотографирани, исчистени, прилагодени и уредувани за да бидат користени на проектот. Конечниот резултат беше отпечатен на специјален материјал користен на автомобили, кој трае 12 години, а за аплицирање беа потребни 24 часа. Слободното естонски е автомобил кој привлекува внимание, опкружувајќи ги луѓето со позитивна енергија и носталгични, емоционални детски чувства. Поканува iosубопитност и ангажман од сите.

The Recognition

About the Сребрена награда A' Design Award

Free Estonian Забавата е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Free Estonian Забавата да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Free Estonian Забавата е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.