Nudus Закуска Храна by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Златна награда A' Design Award in Дизајн на пакување Competition Category.

ЗлатнаПакување· 2020

Nudus Закуска Храна

by Angela Spindler

Client: Depot Creative

Златна награда A' Design Award Winner in Пакување Category

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Colors

The Design

About Nudus Закуска Храна

Пакувањето за старт-ап компанија ги покажува овие здрави чипсови од овошје и зеленчук со гола гола добрина филозофија и разигран хумор. Нивната разлика е во тоа што тие се направени од парчиња овошје и зеленчук, сушени на воздух, без ништо додадено - оттука 'голо-голи' концепт. Иако црната боја е храбар и неконвенционален избор за пазарот на здрави закуски, агенцијата го избра ова за да ја покаже живоста на производот и да му даде дополнителен глас. Фотографијата го доловува производот пред и по сушењето на воздух, илустрирајќи дека овошјето е добро како што сака природата.

The Recognition

About the Златна награда A' Design Award

Nudus Закуска Храна е добитник на Златната награда A' Design Award, високо престижно признание што се доделува на првокласни, прекрасни и одлични дизајни. Златните добитници се многу иновативни, визионерски и заслепувачки сјајни творби што го одразуваат талентот, мудроста и мајсторството на нивните дизајнери. Се очекува Nudus Закуска Храна да биде високо пофален, трендсетерски и монументален пронајдок што носи невидена вредност. Овој дизајн со Златна награда е прекрасен, ценет проект што ги поместува границите на уметноста, науката, дизајнот и технологијата. Nudus Закуска Храна создава силна желба, буди страст, поттикнува креативност и маѓепсува.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis