Unto Communication Tool Корпоративен идентитет by Unto is a highly esteemed winner of the very prestigious 2020 Железна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ЖелезнаГрафика· 2020
Unto Communication Tool Корпоративен идентитет
by Unto
Client: Unto
Железна награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #92669The Design
About Unto Communication Tool Корпоративен идентитет
Unto Communication Tool е систем за корпоративен идентитет изграден околу визит-картичка наменета за споделување. Картичката е со димензии 9 на 5,4 сантиметри и ги содржи истите контакт информации двапати, при што едниот блок е отпечатен превртено над другиот. Исечена перфорирана линија ги дели двата блока, така што картичката може да се пресече на половина. Сопственикот го задржува едниот дел, а другиот го дава, овозможувајќи една картичка да достигне до втор контакт. Идентитетот вклучува и летак од весничка хартија, како и печатена меурчеста фолија користена за пакување.
The Recognition
About the Железна награда A' Design Award
Unto Communication Tool Корпоративен идентитет е добитник на Железната награда A' Design Award, престижно признание што се доделува на добри дизајни што ги исполнуваат професионалните и индустриските барања очекувани од добро дизајнирани творби. Железните добитници ја покажуваат големата вештина, високата специјализација, стручното разбирање и креативниот капацитет на нивните творци. Се очекува Unto Communication Tool Корпоративен идентитет да биде високо ценета, восхитувана и сакана творба што е практична и иновативна. Овој дизајн со Железна награда ги интегрира најдобрите индустриски практики и има компетентни технички карактеристики поврзани со знаење и талент. Unto Communication Tool Корпоративен идентитет е почитуван за својата темелност и е дизајниран да го подобри квалитетот на животот и да помогне светот да стане подобро место.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
- Dimensions & Packaging
- Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
- Tags
- Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
- Production Technology
- UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
- Design Challenge
- The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
- Research
- The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
- Inspiration
- Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
- Project Duration
- The project started in July till September 2019, in Taipei.
- Operation Flow
- The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
- Patents
- © 2019 Studio Unto. All Rights Reserved.
- Team Members
- Ming Hsi Chou
Ching Yi Angela Chang - Image Credits
- Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.
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