World Cyber Games 2019 Xi'an Еспортски фестивал од Kenneth Nienhuser

Дизајнот World Cyber Games 2019 Xi'an Еспортски фестивал од дизајнерот Kenneth Nienhuser е високо ценет добитник на престижната 2020 Златна награда A' Design Award во натпреварувачката категорија Дизајн на настани и случувања.

ЗлатнаНастан· 2020

World Cyber Games 2019 Xi'an Еспортски фестивал

од Kenneth Nienhuser

Клиент: Eidetic Marketing

Добитник на Златна награда A' Design Award во категоријата Настан

104,601

Верифициран добитник на награда

Верифицирај го статусот на наградата за #93904

Посетете ја страницата Погледнете на A' Design Award Соопштение за печат Значка за награда

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Дизајнот

За World Cyber Games 2019 Xi'an Еспортски фестивал

World Cyber Games 2019 Си'ан е еспортски фестивал одржан во текот на четири дена во изложбен центар во Си'ан, Кина. Настанот опфати 30.000 квадратни метри и собра 504 натпреварувачи од 33 земји. Дизајнот се темели на кубната форма на логото на настанот. Точките, рабовите и страните на коцката беа применети на сцената, сигнализацијата и промотивните производи. Коцка избалансирана на еден раб беше изградена како ЛЕД монумент на централниот плоштад. Патеките, сцените и објектите беа планирани за да го насочуваат протокот на посетители. Програмата вклучуваше турнир, церемонија на отворање, музички фестивал и косплеј настан.

Признанието

За Златна награда A' Design Award

World Cyber Games 2019 Xi'an Еспортски фестивал е добитник на Златната награда A' Design Award, високо престижно признание што се доделува на првокласни, прекрасни и одлични дизајни. Златните добитници се многу иновативни, визионерски и заслепувачки сјајни творби што го одразуваат талентот, мудроста и мајсторството на нивните дизајнери. Се очекува World Cyber Games 2019 Xi'an Еспортски фестивал да биде високо пофален, трендсетерски и монументален пронајдок што носи невидена вредност. Овој дизајн со Златна награда е прекрасен, ценет проект што ги поместува границите на уметноста, науката, дизајнот и технологијата. World Cyber Games 2019 Xi'an Еспортски фестивал создава силна желба, буди страст, поттикнува креативност и маѓепсува.

Зад дизајнот

Прес-комплет

Заслуги, членови на тимот и технички детали обезбедени од дизајнерот.

Уникатни својства: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Димензии и пакување: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Ознаки: game, eSports, WCG, World cyber games, festival
Производствена технологија: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Дизајн предизвик: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Истражување: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Инспирација: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Траење на проектот: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Оперативен тек: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Членови на тимот: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung