Post Herbum Пакување by Kristina Asvice is a highly esteemed winner of the very prestigious 2020 Бронзена награда A' Design Award in Дизајн на пакување Competition Category.

БронзенаПакување· 2020

Post Herbum Пакување

by Kristina Asvice

Client: Vilnius College of Technologies and Design

Бронзена награда A' Design Award Winner in Пакување Category

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Colors

The Design

About Post Herbum Пакување

Целите билки одгледувани во Литванија станаа како инспирација за создавање ексклузивно пакување, како и желба визуелно да го изразат органскиот и рафинираниот производ. Невообичаената и во исто време едноставна форма на триаголникот овозможува да се открие едноставен производ во поинтересна амбалажа. Молчните бели и кафеави бои укажуваат на екологијата и природноста на билките. Тенките илустрации и воздржаноста во стил ја нагласуваат вредноста на билките што се собираат со рака. Нежно и прецизно како крев производ самиот.

The Recognition

About the Бронзена награда A' Design Award

Post Herbum Пакување е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Post Herbum Пакување да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Post Herbum Пакување одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.
Dimensions & Packaging: Small packaging dimensions: 155 x 50 x 135 mm
Big packaging dimension: 235 x 50 x 135 mm
Tags: Paper box, herbs, organic, triangular box, rhomb
Production Technology: The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.
Design Challenge: The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.
Research: The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf.
Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which
would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging.
Inspiration: Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.
Project Duration: Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.
Operation Flow: All parts of the boxes are folded without glue.
Patents: Copyrights belong to Kristina Asvice, 2019.
Team Members: Designer: Kristina Asvice.
Project supervisor: Petras Petkevičius.