Gan Song Визуелен идентитет на бренд by Biwei Zhu is a highly esteemed winner of the very prestigious 2020 Бронзена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзенаГрафика· 2020
Gan Song Визуелен идентитет на бренд
by Biwei Zhu
Client: Gan Song
Бронзена награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About Gan Song Визуелен идентитет на бренд
Ган Сонг е визуелен идентитет на бренд создаден за специјализиран бренд од областа Мајанг во Кина. Дизајнот е инспириран од локалниот пејзаж и културата на народот Мјао. Тенки линии со различна дебелина ја формираат формата на планините и на реката Џинђијанг. Насмеано девојче во традиционална облека на Мјао претставува жетва и надеж. Идентитетот е применет на брошури, картички, пликови, амбалажа и надворешна реклама, со фолио печатење, релјефно втиснување, ласерско сечење и позлатување. Сите шаблони се векторизирани, така што идентитетот може да се печати во која било големина.
The Recognition
About the Бронзена награда A' Design Award
Gan Song Визуелен идентитет на бренд е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Gan Song Визуелен идентитет на бренд да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Gan Song Визуелен идентитет на бренд одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
- Dimensions & Packaging
- This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
- Tags
- GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
- Production Technology
- The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
- Design Challenge
- The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
- Research
- The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
- Inspiration
- Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
- Project Duration
- The project started and finished in 2019 in Changsha City,China
- Operation Flow
- The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
- Patents
- Copyrights belong to Wilbur Studio/Gan Song, 2019.
- Team Members
- Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand. - Image Credits
- Wilbur Studio
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