Mixed Reality Primary Function: Холографска инсталација by Aleksandr Volkov

Mixed Reality Primary Function: Холографска инсталација by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Сребрена награда A' Design Award in Дизајн на настани и случувања Competition Category.

СребренаНастан· 2020

Mixed Reality Primary Function: Холографска инсталација

by Aleksandr Volkov

Client: Economiton

Сребрена награда A' Design Award Winner in Настан Category

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The Design

About Mixed Reality Primary Function: Холографска инсталација

Book Text: Mixed Reality е интерактивна холографска инсталација создадена за изложбен штанд за енергетската стратегија на градот Москва. Инсталацијата се темели на принципот на Пепперовиот дух (Pepper's Ghost), кој беше проширен со дополнителни слоеви. LED заднински ѕид, три подни проектори и LED осветлување монтирано на таван работат заедно со холографско фолио, огледала и звук. Анимираните светлина и сенка им даваат на проектираните објекти силно чувство на присуство. Посетителите избираат тема на екран на допир и гледаат како фигури и графикони се појавуваат и се растворуваат во воздухот.

The Recognition

About the Сребрена награда A' Design Award

Mixed Reality Primary Function: Холографска инсталација е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Mixed Reality Primary Function: Холографска инсталација да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Mixed Reality Primary Function: Холографска инсталација е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.