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Formal Wear Department Продавница by Bezmirno Architects

Formal Wear Department Продавница by Bezmirno Architects is a highly esteemed winner of the very prestigious 2020 Сребрена награда A' Design Award in Дизајн на внатрешен простор и изложби Competition Category.


СребренаЕнтериер· 2020

Formal Wear Department Продавница

by Bezmirno Architects

Client: Bezmirno Architects

Сребрена награда A' Design Award Winner in Ентериер Category

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Verified Award Winner

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Colors

The Design

About Formal Wear Department Продавница

Продавниците за облека за мажи често нудат неутрални ентериери кои негативно влијаат на расположението на посетителите и затоа го намалуваат процентот на продажба. Со цел да се привлечат луѓето не само да посетуваат продавница, туку и да купуваат производи што се презентирани таму, просторот треба да инспирира и да покрене добра навивачка. Затоа дизајнот на оваа продавница користи специјални карактеристики инспирирани од занаетчиството за шиење и различни детали што ќе привлечат внимание и шират добро расположение. Распоредот на отворен простор кој се раздели во две зони е дизајниран и за слободата на клиентите за време на купувањето.

The Recognition

About the Сребрена награда A' Design Award

Formal Wear Department Продавница е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Formal Wear Department Продавница да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Formal Wear Department Продавница е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The centerpiece of the store is the installation which was inspired by tailors cushion. It serves not only to draw attention but can also be transformed to change the expositions and to present a new collections. Cabinets along the walls can also adapt to long and short clothing, depending on the needs. The space is conditionally divided into two zones. A common area and a lounge area with its own bar and sofas for anyone who wants to take a short rest from shopping enjoying a good cup of coffee or a glass of whiskey.
Dimensions & Packaging
The site has a total area of 193 sq.mt. and is split in two areas.
Tags
Interior design, commercial design, shop design, fashion, menswear, Men's clothing store, Formal Wear Department, clothing store
Production Technology
In the interior design of the Formal Wear Department we decided to use a dark color scheme and a various materials, including a large number of wood and wooden surfaces, concrete, textile inserts on the walls and furniture and brass pieces, which were used to make installations in the form of a tailors cushion. The main task for us in this project was to create an open space which can also transform and change its characteristics into something else depending on the needs.
Design Challenge
The research challenge of this project for Bezmirno Architects team was to create a store based on the main architectural rules but with a little supplementations to them to represent a classic vision of a fashion industry that can also be a modern one.
Research
We studied different fashion stores and menswear departments layouts to understand how they work in an open space areas and a human psychology to know how much the customers interact with the interior when it comes to the shopping. Realizing that people get tired of shopping very quickly because store designs are often too bright and stressful, we have come to a restrained deep color scheme, sharp clean lines and decided to use close to nature materials. We also created two different zones so that shopping is no longer associated with monotony and fatigue.
Inspiration
The interior design for Formal Wear Department was inspired by traditional tailoring features. Therefore, the store has some installations, functional and stylistic features that are inherent in the classics of the fashion industry.
Project Duration
The project started in June 2019 in Kyiv and finished in October 2019 in Kyiv, and was exhibited at Interior of the Year 2019 in December 2019.
Operation Flow
There are several areas in this store. One is where the customers can try on or buy clothes, another one is for those who wants to take a break from shopping and enjoy a great cup of coffee. The interior has transformative functions, and its individual parts may vary depending on the presented collection.
Patents
Copyrights belong to Bezmirno Architects, 2020.
Team Members
Architect: Andriy Gusak
Architect: Yaroslav Pavlivskiy
Image Credits
Images: Photographer Andriy Avdeenko, 2019.
Video Credits: Director of Photography Andriy Korotich, 2019.

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