Pop Pop Арга хэмжээний дизайн by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Хүрэл шагнал in Арга хэмжээ ба үйл явдлын дизайн Competition Category.

ХүрэлАрга хэмжээ· 2020

Pop Pop Арга хэмжээний дизайн

by Tist

Client: Tist

A' Design Award Хүрэл шагнал Winner in Арга хэмжээ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop Арга хэмжээний дизайн

Pop Pop бол Солонгосын найман duty-free дэлгүүрт зориулан бүтээгдсэн өвлийн улирлын арга хэмжээний дизайн юм. Энэхүү төсөл нь соёлын элементүүдийг жижиглэн худалдааны орон зайтай хослуулан, ердийн худалдан авалтын туршлагаас илүү зүйлийг санал болгодог. Санта тосгоны сэдэв нь өвөл, Христийн Мэндэлсний баяр, бэлгүүдийг нэгтгэн, аяллын үнэт мөчүүдийг сануулдаг. Дүрүүд, амьтад, модны дүрслэлүүд нь давхцсан шугамуудаар холбогдсон бөгөөд ингэснээр дүрсүүдийг оньсого мэт унших боломжтой болгодог. Neon-flex гэрэлтүүлэг, акрил болон фомекс материалуудыг ашиглан цагаан архитектурын орон зайд өнгө, гэрэл нэмж өгсөн байна.

The Recognition

About the A' Design Award Хүрэл шагнал

Pop Pop Арга хэмжээний дизайн нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Pop Pop Арга хэмжээний дизайн нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Pop Pop Арга хэмжээний дизайн хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk