Preludes Холимог Медиа Анимаци by Matthew Rankin

Preludes Холимог Медиа Анимаци by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award Төмөр шагнал in Кино, видео ба анимацийн дизайн Competition Category.

ТөмөрКино· 2020

Preludes Холимог Медиа Анимаци

by Matthew Rankin

Client: Matthew Rankin

A' Design Award Төмөр шагнал Winner in Кино Category

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The Design

About Preludes Холимог Медиа Анимаци

Preludes бол Т.С.Элиотын ижил нэртэй шүлэгт үндэслэсэн богино хэмжээний холимог медиа анимаци юм. Уг кино нэг минут найман секундын үргэлжлэх хугацаатай бөгөөд Элиотын дүрслэлийг өвөрмөц хөгжмийн бүтээлтэй хослуулсан байна. Дүр зургууд нь ганц нэг харааны хэв маягаар бус, харин сэдэв болон дуу авиагаар холбогдсон байна. Уг бүтээл нь Cinema 4D-д загварчилж, Redshift ашиглан рендэрлэж, After Effects программ дээр найруулсан 2D болон 3D анимацийг хослуулсан юм. Агаараас харагдах дүр зургууд гудамжны түвшин рүү шилжиж, тэнд дүрүүд дэлгэц ард бие биенээ өнгөрөн өнгөрдөг. Энэхүү анимаци нь илүү хуучин текстээр дамжуулан орчин үеийн амьдралыг тусгасан болно.

The Recognition

About the A' Design Award Төмөр шагнал

Preludes Холимог Медиа Анимаци нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Preludes Холимог Медиа Анимаци нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Preludes Холимог Медиа Анимаци нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae