Everything Ном хэвлэл by Na An and Huanyi Liu

Everything Ном хэвлэл by Na An and Huanyi Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award Төмөр шагнал in Хэвлэмэл ба нийтлэгдсэн медиа дизайн Competition Category.

ТөмөрХэвлэл· 2020

Everything Ном хэвлэл

by Na An and Huanyi Liu

Client: Luxun Academy Of Fine Arts

A' Design Award Төмөр шагнал Winner in Хэвлэл Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Everything Ном хэвлэл

"Everything" бол уламжлалт Хятад соёлын тухай өгүүлэх хоёр номоос бүрдэх иж бүрдэл юм. Арван хоёр газрын мөчлөг үндсэн агуулгыг бүрдүүлж, дөрвөн улирал, наран-сарын тооллын хугацаа (жиеци) болон арван хоёр жилийн тэмдэгтэй хослуулан харуулсан. Ном тус бүр нь 170 x 300 x 25 миллиметр хэмжээтэй бөгөөд мод болон тусгай цаасаар хийгдсэн. Хавтасны хийц нь эртний Хятад номын нугалах хэлбэрийг дагаж хийгдсэн тул хуудсыг хялбар эргүүлж, хэсэгчлэн буюу бүхэлд нь дэлгэн үзэх боломжтой. Үйлдвэрлэлийн явцад лазер сийлбэр, лазер хэвлэл, нугалах шугам зурах, халуун штамп зэрэг техник ашигласан. Дизайны байршуулалтад гараар зурсан дүрс, бүтэц урлаг болон өндөр саарал өнгөний аяыг ашигласан.

The Recognition

About the A' Design Award Төмөр шагнал

Everything Ном хэвлэл нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Everything Ном хэвлэл нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Everything Ном хэвлэл нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
Dimensions & Packaging: There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future.
Tags: traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
Production Technology: Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
Design Challenge: The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
Research: The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
Inspiration: Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
Project Duration: The project started in March 2019 and finished in June 2019 in China.
Operation Flow: The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
Team Members: Huanyi Liu