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Zodiacville Runners Хүүхдийн номын зурган зохион байгуулалт by Juyeon Park

Zodiacville Runners Хүүхдийн номын зурган зохион байгуулалт by Juyeon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award Хүрэл шагнал in Хэвлэмэл ба нийтлэгдсэн медиа дизайн Competition Category.


ХүрэлХэвлэл· 2021

Zodiacville Runners Хүүхдийн номын зурган зохион байгуулалт

by Juyeon Park

Client: Karandashi

A' Design Award Хүрэл шагнал Winner in Хэвлэл Category

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Verified Award Winner

Verify Award Status for #105475

Colors

The Design

About Zodiacville Runners Хүүхдийн номын зурган зохион байгуулалт

Зодиакын хотын гүйгчид бол Луу хааны зохион байгуулсан гүйлтийн наадамд оролцох Зодиак хотын амьтдын тухай зурагт үлгэрийн ном юм. Зурагнууд нь Солонгосын уламжлалт минхуа зургийн онцлогийг тоон пуантилизмын хэв маягтай хослуулсан байдаг. Дорно дахины арын будалтын аргаас санаа авч, олон мянган бүдэг цэгүүдийг нэг нэгээр давхарлан зурсан. Номын хэмжээ нь 260х260 миллиметр бөгөөд аюулгүй байдлын үүднээс булангуудыг дугуйруулсан. Нэгдүгээр хэсэгт хүүхдүүдэд зориулсан үлгэрийг өгүүлсэн бол хоёрдугаар хэсэгт багш нарт зориулсан сургалтын гарын авлага, нэмэлт материалыг багтаасан.

The Recognition

About the A' Design Award Хүрэл шагнал

Zodiacville Runners Хүүхдийн номын зурган зохион байгуулалт нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Zodiacville Runners Хүүхдийн номын зурган зохион байгуулалт нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Zodiacville Runners Хүүхдийн номын зурган зохион байгуулалт хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.
Dimensions & Packaging
260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book
Tags
Illustration, Fairy Tale, Pointillism, Zodiac
Production Technology
Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.
Design Challenge
There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.
Research
The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.
Inspiration
This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.
Project Duration
The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.
Operation Flow
The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.
Team Members
Juyeon Park
Image Credits
Juyeon Park, 2019

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