Town Longquan Tower Liquor Сав Баглаа Боодол by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award Хүрэл шагнал in Хязгаарлагдмал тираж ба захиалгат дизайн Competition Category.
ХүрэлХязгаарлагдмал тираж· 2021
Town Longquan Tower Liquor Сав Баглаа Боодол
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
A' Design Award Хүрэл шагнал Winner in Хязгаарлагдмал тираж Category
Verified Award Winner
Verify Award Status for #107515The Design
About Town Longquan Tower Liquor Сав Баглаа Боодол
Энэхүү загвар нь цамхгийн үзэл баримтлалыг ашиглан бүтээлч, өвөрмөц лонх хэлбэртэй дарсыг цамхагт суулгасан бол Хятадад гурваас дээш, хоёр найз, дарс уух гэсэн утгатай "найр наадамгүй гурав байдаггүй" үзэсгэлэнтэй биш. Лонхны тагны орой дээр бясалгалд сууж байгаа хүн дарс нь зөвхөн уй гашууг тайлах төдийгүй дарсны амталгаагаар дамжуулан дотоод сэтгэлийг тань тайлах зорилготой гэсэн үг юм.
The Recognition
About the A' Design Award Хүрэл шагнал
Town Longquan Tower Liquor Сав Баглаа Боодол нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Town Longquan Tower Liquor Сав Баглаа Боодол нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Town Longquan Tower Liquor Сав Баглаа Боодол хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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