Toronto Тэргүүлэх Цайны Дэлгүүр by Studio Yimu

Toronto Тэргүүлэх Цайны Дэлгүүр by Studio Yimu is a highly esteemed winner of the very prestigious 2021 A' Design Award Мөнгөн шагнал in Дотоод орон зай ба үзэсгэлэнгийн дизайн Competition Category.

МөнгөнИнтерьер· 2021

Toronto Тэргүүлэх Цайны Дэлгүүр

by Studio Yimu

Client: Studio Yimu

A' Design Award Мөнгөн шагнал Winner in Интерьер Category

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Үйлчилгээг судлах Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Toronto Тэргүүлэх Цайны Дэлгүүр

Канадын хамгийн хөл хөдөлгөөн ихтэй худалдааны төв Studio Йимугийн шинэхэн жимсний цайны дэлгүүрийн загварыг авчирлаа. Тэргүүлэгч дэлгүүрийн төсөл нь худалдааны төвийн шинэ халуун цэг болохын тулд брендийн зорилгоор хамгийн тохиромжтой байсан. Канадын ландшафтаас санаа авч Канадын Цэнхэр уулын үзэсгэлэнт дүрсийг дэлгүүрийн хананы дэвсгэр дээр зурсан байна. Үзэл баримтлалыг бодит болгохын тулд Studio Yimu нь үйлчлүүлэгч бүртэй бүрэн харилцах боломжийг олгодог 275 см x 180 см x 150 см хэмжээтэй тээрэм баримлыг гараар урласан.

The Recognition

About the A' Design Award Мөнгөн шагнал

Toronto Тэргүүлэх Цайны Дэлгүүр нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Toronto Тэргүүлэх Цайны Дэлгүүр нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Toronto Тэргүүлэх Цайны Дэлгүүр бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The flagship store is designed specifically for branding purposes as the location of the project is situated in Canada's busiest shopping mall - Eaton Centre. The store location is the first store situated outside of the subway on the first floor of the mall and is deemed as a prime location for this type of business. With a wide and welcoming entrance, the vision that the designer had in mind was to create a hotspot for shoppers to gather and meet.
Dimensions & Packaging: The floor area for the project is 139sqm. The designer used a 5mm wiggle board with a veneer finish as a backing of the ashwood slates. For the millwork, it was cladded and sculpted with locally sourced ashwood. The logo had been engraved into the solid surfaces facade at a 3mm thickness to allow light to penetrate through for a clearly lit sign. The overall solid surface and bulkhead are rounded off with thermal forming technique to create a harmonious combination throughout the store and the shopping mall.
Tags: Studio Yimu, Interior Design, Commercial Design, Modern, Cafe Design, Flagship Store, Toronto, Canada
Production Technology: The project has 3 main phases of production the wall background, the millwork solid surfaces, and the entrance. Firstly, the wall background was built with blended ashwood slates and solid surfaces to foreshadow the harmonious silhouette of Canadian natural landscape. Secondly, the purpose of the millwork sculpture was to create 3 dimensional depth against the wall background, contributing a new customer experience. The handcrafted millwork is made with 100% locally sourced Canadian ashwood where the design pricisely carved and sanded off. Lastly, to maximize an open concept entrance, the designer used a clear yet minalmistic sinange to avoid disrupting the atmosphere and perception that the millwork and wall background provides.
Design Challenge: The millwork sculpture is particularly challenging to simultaneously mimic Canadian landscape and the shape of a mango in reflection of the store's most popular beverage. Particularly, it was difficulty in achieving the desired curves and form of the sculptures when finding the balance between the artistic element of the millwork piece and to create a functional seating area.
Research: To adopt the new consumerism and provide authenticity of the brand's origin, the designer created the millwork sculpture as an ambiguous element to facilitate customers to have their own perception of the piece. Based on the market research of the brand, their target audience are ages from 16-30. The designer's goal of the millwork sculpture is not only to have a functional and aesthetic pleasing piece, but an interactive piece that works well with the target audience.
Inspiration: Inspired by Canadian landscape, the project replicates the freeflowing silhouette of the famous Canadian blue mountain to create an unconventional and ambiguous seating area for a new customer experience. The most popular drink on the menu is the fresh mango slush where the designer similarly incorporates the outline of a mango into the concept featuring it as an interactive element that involves every customer. Panelled with ashwood throughout the store, it creates a clean and refreshing environment for customers to fuel up with a chilled beverage.
Project Duration: Project start May 2018 and completed in August 2018. Located in Toronto, Canada.
Operation Flow: The freeform sculptures captures the first perception of the store. Against the wall background facade and the wall curvatures, it comfortably leads the customer's perception in a fluid motion through the store. The designer made with freeform sculpture as a unconventional yet ineteractive seating area but also to organize and direct customer traffic.
Team Members: Ryan Chung
Image Credits: Image #1: Eric Lau 2019
Image #2: Scott Norsworthy 2019
Image #3: Scott Norsworthy 2019
Image #4: Scott Norsworthy 2019
Image #5: Scott Norsworthy 2019