Showni Хувцасны бутикийн интерьер by Nianwei Zhu

Showni Хувцасны бутикийн интерьер by Nianwei Zhu is a highly esteemed winner of the very prestigious 2021 A' Design Award Хүрэл шагнал in Дотоод орон зай ба үзэсгэлэнгийн дизайн Competition Category.

ХүрэлИнтерьер· 2021

Showni Хувцасны бутикийн интерьер

by Nianwei Zhu

Client: U-Guide Architectural Design Atelier

A' Design Award Хүрэл шагнал Winner in Интерьер Category

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Verified Award Winner

Verify Award Status for #116702

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Colors

The Design

About Showni Хувцасны бутикийн интерьер

Showni бол Сучжоу хотод байрлах 108 хавтгай дөрвөлжин метр талбай бүхий хувцасны бутикийн интерьер юм. Тэгш өнцөгт төлөвлөлтийн төв хэсэгт зохион байгуулагдсан бүдүүлэг муруй хэлбэрийн нумарсан бүтэц нь гол бүтээгдэхүүнүүдийн үзүүлэх талбайг агуулж байна. Том хэмжээний франц цонхнууд болон хагас сарны хэлбэртэй хаалганы нүх нь дэлгүүрийг гудамжтай холбож, өдрийн гэрлийг дотогш нэвтрүүлдэг. Дээгүүр өлгөгдсөн улаан агаар сэлгэлтийн хоолойнууд харааны чиглүүлэгч болж, цагаан гадаргуутай харьцуулан контраст үүсгэдэг. Терраззо шалны хавтангууд нь зардлыг хязгаарлах зорилгоор шалан терраззог орлож, акрилаар хийсэн үзүүлэх стенд болон тунгалаг тавиурууд нь орон зайг хөнгөн харагдуулж байна.

The Recognition

About the A' Design Award Хүрэл шагнал

Showni Хувцасны бутикийн интерьер нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Showni Хувцасны бутикийн интерьер нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Showni Хувцасны бутикийн интерьер хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.
Dimensions & Packaging: The area is 108 sqm.
Tags: Retail, Interesting, Boutique, Display, Clothing
Production Technology: Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.
Design Challenge: The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.
Research: The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.
Inspiration: The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.
Project Duration: The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.
Operation Flow: The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.
Team Members: Min
Image Credits: Image #1: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #2: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #3: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #4: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.