Promising Ideas Innovation Хүүхэлдэйн богино кино by Mengchao Wu and Hao Li

Promising Ideas Innovation Хүүхэлдэйн богино кино by Mengchao Wu and Hao Li is a highly esteemed winner of the very prestigious 2021 A' Design Award Мөнгөн шагнал in Кино, видео ба анимацийн дизайн Competition Category.

МөнгөнКино· 2021

Promising Ideas Innovation Хүүхэлдэйн богино кино

by Mengchao Wu and Hao Li

Client: Unicef

A' Design Award Мөнгөн шагнал Winner in Кино Category

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The Design

About Promising Ideas Innovation Хүүхэлдэйн богино кино

Ирээдүйтэй Санаанууд Инноваци нь Юнисефийн захиалгаар бүтээгдсэн богино хугацааны хүүхэлдэйн кино бөгөөд ялангуяа алслагдсан бүс нутгийн залуус, тэр дундаа охидыг интернэтэд хэрхэн илүү сайн холбож чадсаныг тайлбарладаг. Энэхүү хүүхэлдэйн кино нь хөгжингүй болон бага хөгжсөн бүс нутгийн интернэт ашигладаг эрэгтэй, эмэгтэй хүмүүсийн тоог харьцуулан харуулдаг. Улмаар тэрхүү бүс нутгуудад хязгаарлагдмал хандалт эмэгтэйчүүдэд ямар асуудал үүсгэдгийг илэрхийлдэг. Нарийн төвөгтэй өгөгдлийг нэг охин болон адил нөхцөл байдалтай тулгарч буй сая сая хүмүүсийн тухай энгийн үлгэр болгон хувиргасан. Энэхүү хүүхэлдэйн киног бүхэлд нь компьютерээр бүтээсэн.

The Recognition

About the A' Design Award Мөнгөн шагнал

Promising Ideas Innovation Хүүхэлдэйн богино кино нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Promising Ideas Innovation Хүүхэлдэйн богино кино нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Promising Ideas Innovation Хүүхэлдэйн богино кино бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Dimensions & Packaging: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Tags: animation, motion graphic, design, UNICEF
Production Technology: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Design Challenge: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Research: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Inspiration: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Project Duration: The project started in 2019 and finished in 2020 in New York.
Operation Flow: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Team Members: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Image Credits: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.