Beijing Huafa Mall Худалдааны төв by Zhuhai Huafa Properties Co., Ltd.

Beijing Huafa Mall Худалдааны төв by Zhuhai Huafa Properties Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Хүрэл шагнал in Дотоод орон зай ба үзэсгэлэнгийн дизайн Competition Category.

ХүрэлИнтерьер· 2021

Beijing Huafa Mall Худалдааны төв

by Zhuhai Huafa Properties Co., Ltd.

Client: Zhuhai Huafa Properties Co., Ltd

A' Design Award Хүрэл шагнал Winner in Интерьер Category

16,572
Verified Award Winner
Verify Award Status for #119352

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beijing Huafa Mall Худалдааны төв

Бээжин Хуафа Молл нь Бээжин хотын өмнөд-баруун хэсэгт, тээврийн холбоо, их дээд сургууль, орон сууцны барилгуудаар хүрээлэгдсэн худалдааны төв юм. Барилга нь газрын дээгүүр долоон давхар, газар доогуур гурван давхартай. Нэгдүгээрээс гуравдугаар давхар нь жижиглэнгийн худалдааны галерейг бүрдүүлдэг. Дөрөвдүгээрээс зургадугаар давхарт ресторан, гадаа хоолны терраса бүхий дотоод худалдааны гудамж байрладаг. Долдугаар давхар нь гишүүдэд зориулсан клуб юм. Барилгын туршид муруй хэлбэрүүд болон газрын өнгөт өнгө ашиглагдсан бөгөөд давхар бүрт байрлуулсан ургамлын саванууд байгальтай холбоо тогтооход тусалдаг. Энэхүү загвар нь цэцгэн ойгоор тэнүүчлэх мэт өвөрмөц мэдрэмжийг санал болгодог.

The Recognition

About the A' Design Award Хүрэл шагнал

Beijing Huafa Mall Худалдааны төв нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Beijing Huafa Mall Худалдааны төв нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Beijing Huafa Mall Худалдааны төв хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This development is located at the southwest side of Beijing. The site is surrounded by well-developed transportation, universities, and residential buildings. The project aims to provide an experience of 'wandering through the flower forest' by integrating natural elements into the architectural design and indoor spaces.
Dimensions & Packaging: The project site area is 13,676sqm. There are 7 storeys above ground and 3 basements, with total floor area 45,811sqm. L1 to L3 is retail shopping arcade. L4 to L6 is retail street and restaurants with 5000sqm dining area including multi-levels outdoor dining terrace. L7 is 2,000sqm clubhouse with gym and swimming pool, designated for exclusive members. For Basement, B1 is a 4,000sqm supermarket with direct access to carpark, B2 to B3 are carpark with total over 600 parking spaces.
Tags: Interior, Retail, Shopping, Mall, Beijing, Contemporary, Innovative, Fluid, Huafa, Aedas
Production Technology: The curved water-inspired shapes of the interior echoes with the architecture and assures a continuous holistic inside-out experience imprinting a dynamic vibe with its streamline design while maintaining the warmth and the comfort of the spaces with a relaxing earthy color palette. The public space in L6 is covered by a skylight, shaping a double height magnificent retail street that can be enjoyed all year round. Planters are evenly planted in every level to create a connection with nature.
Research: Before commissioning the project, a thorough market research in retail activities of the location was done and targeted customers were identified. The new generation, university students, young family with kids and mid to high income families will be the major customers. A new shopping experience will be something they are looking for. A fresh look, innovative and attractive selfie spots are to be created to magnetize them. Both architectural and interior design are developed with this mission.
Inspiration: The main design concept is to create two completely different retail experiences within the same mall. A contemporary warm and stylish mall on the first three levels, and an indoor ecological and cultural open retail street on the top three levels. The mood of the alfresco indoors retail street level is designed to be relaxing and casual with open shopfronts and dedicated alfresco spaces. The typical shopfront boundaries are purposely blurred, creating more spacious, fresh and open atmosphere.
Project Duration: The project design started in January 2019 and schematic design is completed in May 2019. The project location is in Beijing Fangshan district and the design is done in Hong Kong. Together with the residential portion of the site at south bound, the project is exhibited in a showroom in Beijing since June 2019. The construction of the retail mall is targeted to be completed in2021 and opened in 2022.
Operation Flow: Simple and clear circulation design are the major essence of this mall. Main entrances are located near the road junctions to facilitate ingress to the mall. On the first 3 levels, a double-loaded shop arcade with large voids is designed. Retail activities are enticed through visual connection of these important voids. Express escalators draw people from L1 to L4 directly, bringing them to another level of experience. Lifts are also provided directly from carpark to all retail arcade levels.
Patents: Copyrights belong to Huafa Industrial Share Co., Ltd., Zhuhai
Team Members: Developer: Huafa Industrial Share Co., Ltd., Zhuhai
Architectural Designer: Aedas Asia Limited
Interior Designer: Aedas Asia Limited
Image Credits: Image #1: Atrium Design
Image #2: Main Entrance Design
Image #3: Shopping Arcade Design
Image #4: Shopping Arcade Design
Image #5: Lift Lobby Design