Welfare Is Gold Дарамт шахалтаас урьдчилан сэргийлэх стратеги by Tekio Collective Intelligence Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award Хүрэл шагнал in Мета, стратеги ба үйлчилгээний дизайн Competition Category.
ХүрэлҮйлчилгээ· 2021
Welfare Is Gold Дарамт шахалтаас урьдчилан сэргийлэх стратеги
by Tekio Collective Intelligence Agency
Client: Tekio
A' Design Award Хүрэл шагнал Winner in Үйлчилгээ Category
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- Verified Award Winner
- Verify Award Status for #123234
The Design
About Welfare Is Gold Дарамт шахалтаас урьдчилан сэргийлэх стратеги
"Welfare Is Gold" ("Сайн сайхан бол алт") нь Мексик дэх томоохон уул уурхайн бүлэглэлд зориулан бүтээгдсэн дарамт шахалтаас урьдчилан сэргийлэх стратеги юм. Энэхүү стратеги нь нэгж бүрт байгуулагдсан Сайн сайхны хорооднуудыг, анхаарал халамжийн протоколыг, идэвхтэй харилцаа холбооны хөтөлбөрийг болон гэрээт компани бүрт зориулсан хувийн протокол үүсгэдэг веб аппликейшнийг нэгтгэсэн болно. Хэвлэмэл болон дижитал материалуудад инфографик, зурагт хуудас, богино хэмжээний хөдөлгөөнт видео, комикс болон мем-үүд багтдаг. Уг протоколыг орон нутгийн ажилчидтай хамтран боловсруулж, уул уурхайн нэгжүүдээр баталгаажуулсан болно. Зорилго нь дарамт шахалтгүй ажлын байрны соёлыг бий болгох явдал юм.
The Recognition
About the A' Design Award Хүрэл шагнал
Welfare Is Gold Дарамт шахалтаас урьдчилан сэргийлэх стратеги нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Welfare Is Gold Дарамт шахалтаас урьдчилан сэргийлэх стратеги нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Welfare Is Gold Дарамт шахалтаас урьдчилан сэргийлэх стратеги хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
- Dimensions & Packaging
- Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
- Tags
- Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
- Production Technology
- Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
- Design Challenge
- We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
- Research
- The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees. - Inspiration
- To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
- Project Duration
- On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
- Operation Flow
- Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
- Team Members
- Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK - Image Credits
- Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021
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