Epic Fail Гэрэл Зургийн Цуврал by Greg Barth is a highly esteemed winner of the very prestigious 2021 A' Design Award Мөнгөн шагнал in Гэрэл зураг ба фото боловсруулалтын дизайн Competition Category.
МөнгөнГэрэл зураг· 2021
Epic Fail Гэрэл Зургийн Цуврал
by Greg Barth
A' Design Award Мөнгөн шагнал Winner in Гэрэл зураг Category
- 41,644
- Verified Award Winner
- Verify Award Status for #125018
The Design
About Epic Fail Гэрэл Зургийн Цуврал
2016 оныг доргиосон улс төрийн үйл явдлаас санаа авсан энэхүү цуврал нь сошиал медиа, мэдээллийн сувгийн эрин үеийн бидний ойлголт ба бодит байдлын хоорондын үл нийцэлийг ажиглаж байна. Зорилго нь Жан Пол Сартрын "Дотор муухайрах" зохиолын экзистенциал урсгалыг ашиглан бидний материаллаг байдлыг бидний үзэл бодол, дүгнэлтээр хэрхэн гажуудуулж болох талаар асуух явдал байв.
The Recognition
About the A' Design Award Мөнгөн шагнал
Epic Fail Гэрэл Зургийн Цуврал нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Epic Fail Гэрэл Зургийн Цуврал нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Epic Fail Гэрэл Зургийн Цуврал бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.
The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”. - Dimensions & Packaging
- Photography dimensions for all pictures are: 5457 x 3637 pixels
- Tags
- photography, surreal, hand made, colours, technology
- Production Technology
- wood, printed lycra, 3d printed plaster, high density foam, plexiglass.
With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month. - Design Challenge
- The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
- Inspiration
- This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.
I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial. - Project Duration
- The project started in October 2017 and finished in December 2017
- Patents
- "Copyrights belong to Greg Barth, 2017."
- Team Members
- Assistant Photographer: Morgan Hill Murphy.
Models: Mathilde Steullet, Jahvel Hall.
Set Build: Will Vincent, Brin Frost, Mathilde Steuillet - Image Credits
- Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Video credits:
Created and Directed by : Greg Barth
Written by : Greg Barth & Joe Hampson
Starring : Jahvel Hall, Mathilde Steuillet
Voiced by : Lolly Adefope, David Elms, baker terry
Director of Photography: Pau Munoz
Music & Sound design : Nookaad Productions
Graphic design : Futurneue
Art Director : Will Vincent
Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent
Editing : Greg Barth & Alex Da Cunha
Post Production : Phillipe Medina, Greg Barth
Colour Grade : Jessica Vile @ Framestore
Colour producer : Chris Anthony @ Frametore
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
