NewForm Үзэсгэлэнгийн орон зай by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award Мөнгөн шагнал in Дотоод орон зай ба үзэсгэлэнгийн дизайн Competition Category.
МөнгөнИнтерьер· 2022
NewForm Үзэсгэлэнгийн орон зай
Client: Farnear International Design Center
A' Design Award Мөнгөн шагнал Winner in Интерьер Category
Verified Award Winner
Verify Award Status for #126097The Design
About NewForm Үзэсгэлэнгийн орон зай
NewForm нь Итали улсын угаалгын өрөөний бүтээгдэхүүний брэндэд зориулсан шоурумын дотоод засал бөгөөд Шанхай хотод 224 квадрат метр талбайг хамардаг. Уг дизайн нь байгальд үндэслэсэн гэсэн брэндийн үзэл санааг дагаж мөрддөг. Төлөвлөгөө болон зочны маршрут нь гэрэл, харанхуйн ээлжлэлд суурилсан бөгөөд дэлгүүрийг хэд хэдэн холбогдсон орон зайд хуваадаг. Дугуй хэлбэртэй өрөөнд гэрлийн дор усны дусал мэт харагдах "Усны бүжиг" хэмээх өлгөөтэй урлагийн бүтээл байрладаг. Хятад хулсаар хийсэн жижиг нуман цонх нь амьд байгалийн үзэмжийг хүрээлдэг. Хар ногоон хана болон ногоон ургамлууд нь бүтээгдэхүүнийг янз бүрийн орчинд дэлгэн харуулах галерейн хэсгийг дамнан оршдог.
The Recognition
About the A' Design Award Мөнгөн шагнал
NewForm Үзэсгэлэнгийн орон зай нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. NewForm Үзэсгэлэнгийн орон зай нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. NewForm Үзэсгэлэнгийн орон зай бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
- Dimensions & Packaging
- The area is 224 sqm.
- Tags
- Nature, Exhibition, Display, Retail, Bathroom
- Production Technology
- Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
- Design Challenge
- The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
- Research
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
- Inspiration
- The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
- Project Duration
- The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
- Operation Flow
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
- Team Members
- Jia Huainan
Zhu Jian - Image Credits
- Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.
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