After a Bird Fell Down Зурагт ном by Shu Wei Chang

After a Bird Fell Down Зурагт ном by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 A' Design Award Хүрэл шагнал in Хэвлэмэл ба нийтлэгдсэн медиа дизайн Competition Category.

ХүрэлХэвлэл· 2022

After a Bird Fell Down Зурагт ном

by Shu Wei Chang

Client: Shu-Wei Chang

A' Design Award Хүрэл шагнал Winner in Хэвлэл Category

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Verified Award Winner

Verify Award Status for #130690

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About After a Bird Fell Down Зурагт ном

"Шувуу унасны дараа" бол нүхэн номын болон гарч ирэх (pop-up) номын бүтцийг хослуулсан зурагт ном юм. Энэ ном 105х150 миллиметрийн хэмжээтэй, зузаан нь ойролцоогоор 27 миллиметр буюу жижигхэн шувууны биетэй ойролцоо хэмжээтэй. Хуудсыг эргүүлэх тусам нүх томорч, соёолж буй ургамал улам өндөрсөж, харин ном өөрөө нимгэрсээр байдаг. Хавтас нь цагаан өнгөтэй, элсний бүтэцтэй бөгөөд гүн шигтгээ хэсэгт ногоон өд хэвлэсэн тунгалаг наалт байрлуулсан байна. Энэхүү дизайн нь өнгөрөх цаг хугацаа алдагдал болон шинэ ургалт хоёрыг хамтад нь авчирдгийг харуулж байна.

The Recognition

About the A' Design Award Хүрэл шагнал

After a Bird Fell Down Зурагт ном нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. After a Bird Fell Down Зурагт ном нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. After a Bird Fell Down Зурагт ном хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensions & Packaging: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Tags: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Production Technology: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Design Challenge: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiration: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.