Science is O2 Сургуулийн сурах бичиг by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Алтан шагнал in Боловсрол, сургалтын хэрэгсэл ба сургалтын контентын дизайн Competition Category.
АлтанБоловсрол· 2022
Science is O2 Сургуулийн сурах бичиг
by Jaehun Kim
Client: Visang
A' Design Award Алтан шагнал Winner in Боловсрол Category
- 110,470
- Verified Award Winner
- Verify Award Status for #131223
The Design
About Science is O2 Сургуулийн сурах бичиг
Science is O2 нь бага, дунд, ахлах сургуулийн сурагчдад зориулсан байгалийн ухааны цуврал сурах бичиг юм. Хавтас бүр дээр сурах бичгийн мэдээлэл, сурталчилгаа, шинжлэх ухааны видеотой холбогдох түлхүүр хэлбэртэй QR код байрладаг. Номын доторх гол элементүүдийн хажууд нэмэлт QR кодууд байрлуулсан бөгөөд эдгээр нь туршилтын видео болон нэмэлт асуултуудад хандах боломжийг олгоно. Царцсан бүрхүүл, эпокси график, гялгар өнгөлгөө нь тод, хагас гурван хэмжээст эффект бий болгодог. Аюулгүй барихад зориулж булангуудыг нь дугуйруулсан бөгөөд дижитал холбоосууд нь суралцах үйл явцыг хэвлэмэл хуудаснаас цааш өргөжүүлдэг.
The Recognition
About the A' Design Award Алтан шагнал
Science is O2 Сургуулийн сурах бичиг нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. Science is O2 Сургуулийн сурах бичиг нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. Science is O2 Сургуулийн сурах бичиг хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
- Dimensions & Packaging
- Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes. - Tags
- workbook, science, O2, QR Code
- Production Technology
- O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
- Design Challenge
- Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
- Research
- COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials. - Inspiration
- QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
- Project Duration
- Launched in Korea in September 2021
- Operation Flow
- Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
- Team Members
- Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO - Image Credits
- Visang Creative Design Lab, 20121
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