Coway Хэрэглэгчийн Туршлагын Төв by IQI Concept is a highly esteemed winner of the very prestigious 2022 A' Design Award Хүрэл шагнал in Дотоод орон зай ба үзэсгэлэнгийн дизайн Competition Category.
ХүрэлИнтерьер· 2022
Coway Хэрэглэгчийн Туршлагын Төв
by IQI Concept
Client: IQI Concept
A' Design Award Хүрэл шагнал Winner in Интерьер Category
Verified Award Winner
Verify Award Status for #136737The Design
About Coway Хэрэглэгчийн Туршлагын Төв
Coway Experience Centre нь Малайз улсын Куала-Лумпур хотод байрлах хэрэглэгчийн туршлагын төв юм. 2210 хавтгай дөрвөлжин фут талбай бүхий энэхүү орон зай нь цэвэр ус, агаар, чанартай нойрсолт болон угаалгын өрөөний ариун цэврийн бүтээгдэхүүн, үйлчилгээг харуулдаг. Төв нь таван бүсэд хуваагдана: Брэндийн Уламжлал, Усны Арчилгаа, Агаарын Арчилгаа, Амьдралын Арчилгаа, Үйлчилгээний Арчилгаа. Мэдрэгч дэлгэцтэй проекторууд, уян хатан цахим төхөөрөмжүүд болон телевизийн панелууд нь дэлгэцэн дэх агуулгыг хялбархан шинэчлэх боломжийг олгодог. Цагаан, хөх, хар өнгө болон модон, цагаан өнгийн бүрхэвч дэх муруй шугамууд нь ус, агаарыг санагдуулдаг. Усны шүүлтүүрийн станц нь Усны Арчилгааны хэсгийн төв цэгийг бүрдүүлдэг.
The Recognition
About the A' Design Award Хүрэл шагнал
Coway Хэрэглэгчийн Туршлагын Төв нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Coway Хэрэглэгчийн Туршлагын Төв нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Coway Хэрэглэгчийн Туршлагын Төв хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
- Dimensions & Packaging
- 2210 sqft
- Tags
- experience centre, curves, nature, clean, commercial space, digital
- Production Technology
- The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
- Design Challenge
- The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
- Research
- The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.
We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre - Inspiration
- The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
- Project Duration
- Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
- Operation Flow
- Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
- Team Members
- Yie Yee Wong
Alice Dinh
Wei Ling Yee - Image Credits
- Photographer: David Yeow
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