Colourform Colourform нь үзэсгэлэнгийн танхим by Smart Design Expo - Marzena Michalska is a highly esteemed winner of the very prestigious 2022 A' Design Award Мөнгөн шагнал in Дотоод орон зай ба үзэсгэлэнгийн дизайн Competition Category.
МөнгөнИнтерьер· 2022
Colourform Colourform нь үзэсгэлэнгийн танхим
by Smart Design Expo - Marzena Michalska
Client: Marmite
A' Design Award Мөнгөн шагнал Winner in Интерьер Category
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- Verified Award Winner
- Verify Award Status for #139677
The Design
About Colourform Colourform нь үзэсгэлэнгийн танхим
Colourform бол угаалгын онгоц, шүршүүрийн тавиур болон угаалтуурыг худалдааны үзэсгэлэн дээр толилуулах зорилгоор бүтээгдсэн үзэсгэлэнгийн танхим юм. Уг дизайн нь доломит болон уян хатан давирхайгаас бүрдсэн эрдэс нийлмэл материалыг илэрхийлдэг. Өндөр геометрийн блокууд нь даралт болон өндөр температурын дор үүссэн чулуулаг, доломитын ордуудыг санагдуулдаг. Өнгө нь тусдаа бүсүүдийг тодорхойлдог тул хоёр брэнд хамтдаа боловч ялгарч харагдана. Бүтээгдэхүүнүүдийг цуглуулга болгон байрлуулснаар нэр төрлийг ойлгоход хялбар болгосон. Баар тавиур болон үйлчилгээний хэсгүүдийг танхимын илүү нам гүм хэсэгт байрлуулсан.
The Recognition
About the A' Design Award Мөнгөн шагнал
Colourform Colourform нь үзэсгэлэнгийн танхим нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Colourform Colourform нь үзэсгэлэнгийн танхим нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Colourform Colourform нь үзэсгэлэнгийн танхим бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of the stand refers to the Mineral Composite technology - the material from which our client's products are made of.
Mineral Composite is a combination of dolomite and flexible resin.
The Dolomites were formed about 250 million years ago as a result of the volcanic activity. Then, under the pressure and high temperature, the limestone layers turned into dolomite.
We focused on dolomite because the rock that was formed millions of years ago is transforming into a beautiful and functional product just right in front of our eyes. It’s amazing to see the power of nature. - Dimensions & Packaging
- 50000 mm x 50000 mm x 5500 mm
- Tags
- color, form, geometry, nature, functionality, detail
- Production Technology
- We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made. When designing, we were guided by the principle - to create a beautiful and functional stand.
The stand was embedded in the latest trends - geometric forms. Tracking and following what is currently fashionable, and even more, predicting trends is very important for our client. Marmite and Acquabella have always offered us the latest design of their products and this is how we present them at trade fairs. The geometry of shapes introduces us to a dreamlike, futuristic world. This procedure is to distract us from reality and allow us to focus on the presented product. - Design Challenge
- The stand idea had one important condition - to bind and distinguish two brands at the same time - Marmite and Acquabella.
Bind because they are presented together, belong to one capital group: The Engineered Stone Group. Distinguish - because we still show two different brands, which so far have presented in a completely different way and each of them wanted to keep at least part of their image. - Research
- We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made.
- Inspiration
- Architecture - Minimalist architecture, sculpture, gallery, monolith
Geometric forms, playing with colors to create different zones at the stand - Project Duration
- KBIS 2022, Orlando, USA
8-10.02.2022 - Operation Flow
- All functions at the stand have been planned so that using them is functional and pleasant. Products on both parts of the stand are presented in groups / collections, which makes it easier to get to know the offer. Common area - the bar counter and facilities are located in a somewhat secluded part so that they do not attract the first attention of visitors, but at the same time in a place where both brands have easy access.
- Team Members
- Marzena Michalska
Lukasz Jerzmanowski
Agnieszka Skora - Image Credits
- Smart Design Expo
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