Hugoo Мортой Мөрөн дээрх Цүнх by Yasuhiro Yamamoto

Hugoo Мортой Мөрөн дээрх Цүнх by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award Хүрэл шагнал in Нярай, хүүхдийн бүтээгдэхүүний дизайн Competition Category.

ХүрэлНярайн бүтээгдэхүүн· 2024

Hugoo Мортой Мөрөн дээрх Цүнх

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award Хүрэл шагнал Winner in Нярайн бүтээгдэхүүн Category

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Colors

The Design

About Hugoo Мортой Мөрөн дээрх Цүнх

Hugoo нь хүүхэдтэй гадагш гарахад зориулсан, дотроо бөгсний суудалтай мөрөн дээрх цүнх юм. Энэ цүнх энгийн мөрний цүнхний хэлбэрээ хадгалсан хэвээр хүүхдийг зөөлөвчтэй суудал дээр тэвэрч дэмждэг. Дөрвөн халаас нь үүрэг чиг үүргийн дагуу зохион байгуулагдсан тул нэг цүнхэнд өдрийн гадагшлах аялалд шаардлагатай бүх зүйлийг хийж болно. Дотоод бүрээс нь агуулгыг харахад хялбар байхаар шар өнгөтэй бөгөөд нэг халааснаас арчих даавууг шууд татаж гаргах боломжтой. Даавуу нь бат бөх, удаан эдэлгээтэй байхаар сонгогдсон CORDURA материалаар хийгдсэн. Бөгсний суудал шаардлагагүй болсон үед ч Hugoo-г мөрөн дээрх цүнх болгон ашиглах боломжтой хэвээр байна.

The Recognition

About the A' Design Award Хүрэл шагнал

Hugoo Мортой Мөрөн дээрх Цүнх нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Hugoo Мортой Мөрөн дээрх Цүнх нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Hugoo Мортой Мөрөн дээрх Цүнх хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama