Beijing Wangfujing Xiyue Худалдааны төвийн интерьер by Xia Gushuyu Commercial Space Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Алтан шагнал in Дотоод орон зай ба үзэсгэлэнгийн дизайн Competition Category.
АлтанИнтерьер· 2024
Beijing Wangfujing Xiyue Худалдааны төвийн интерьер
by Xia Gushuyu Commercial Space Design
Client: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.
A' Design Award Алтан шагнал Winner in Интерьер Category
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- Verified Award Winner
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The Design
About Beijing Wangfujing Xiyue Худалдааны төвийн интерьер
Бээжин Ванфүжин Сиюэ бол Бээжин хотын төв бүсэд 19,800 ам метр талбайг хамарсан худалдааны төвийн интерьер юм. Дизайн нь Хятадын уламжлалт архитектурыг ирээдүйн хэв маягийн элементүүдтэй хослуулсан. Дээш эргэсэн дээврийн ирмэг, дээврийн нурууны амьтдын дүрс, доугун тулгуур болон кассон таазнууд нь бүтцийн хүрээг бүрдүүлж, металл хайлшууд нь бат бөх, удаан эдэлгээг хангадаг. Юаньши Коу, Нарны цагийн талбай, Чянькүнь Фан гэсэн гурван сэдэвчилсэн цэг атриумуудыг тодотгож өгдөг. Хонгилын нэгдүгээр давхарт хоол хүнсний, хоёрдугаар давхарт жижиглэн худалдааны хэсэг байрладаг. Гэрлийн өнгөний температур болон гэрэлтүүлгийн тод байдлыг зохицуулснаар олон янзын уур амьсгалыг бүрдүүлдэг.
The Recognition
About the A' Design Award Алтан шагнал
Beijing Wangfujing Xiyue Худалдааны төвийн интерьер нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. Beijing Wangfujing Xiyue Худалдааны төвийн интерьер нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. Beijing Wangfujing Xiyue Худалдааны төвийн интерьер хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
- Dimensions & Packaging
- It covers an area of 19,800 square meters.
- Tags
- Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
- Production Technology
- In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
- Design Challenge
- The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
- Research
- Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
- Inspiration
- The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
- Project Duration
- This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
- Operation Flow
- The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
- Team Members
- Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi
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