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World Vision Organization Overview Номын дизайн by Yunsik Son

World Vision Organization Overview Номын дизайн by Yunsik Son is a highly esteemed winner of the very prestigious 2024 A' Design Award Хүрэл шагнал in Хэвлэмэл ба нийтлэгдсэн медиа дизайн Competition Category.


ХүрэлХэвлэл· 2024

World Vision Organization Overview Номын дизайн

by Yunsik Son

Client: World Vision

A' Design Award Хүрэл шагнал Winner in Хэвлэл Category

66,861

Verified Award Winner

Verify Award Status for #158580

Colors

The Design

About World Vision Organization Overview Номын дизайн

Ном текст: "World Vision" байгууллагын тойм нь олон улсын тусламжийн байгууллагын далан жилийн түүх, төслүүдийг харуулсан ном юм. Дизайны санаа нь Итгэл үнэмшил, Эв нэгдэл, Нэгдмэл байдал, Амьдрал, Мөрөөдөл бөгөөд эдгээрийг товчлон BUILD гэж нэрлэсэн. Хавтасны дизайнд эдгээр үсгүүдийг тодорхой график элемент болгон давхарлаж, улбар шар өнгийн халуун ялтас хэвлэлээр (hot foil stamping) чимэглэсэн. Бүлгүүдийн хооронд торон хэвлэлээр (silk screen) хэвлэсэн тунгалаг хальс болон цоолбор хуудаснууд хүүхдүүдийн царайг илрүүлдэг. Номын хэмжээ 210x210 миллиметр бөгөөд мат өнгөлгөөтэй хавтастай, 112 хуудастай.

The Recognition

About the A' Design Award Хүрэл шагнал

World Vision Organization Overview Номын дизайн нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. World Vision Organization Overview Номын дизайн нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. World Vision Organization Overview Номын дизайн хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
Dimensions & Packaging
Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
Tags
World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
Production Technology
The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
Design Challenge
The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
Research
As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
Inspiration
World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
Project Duration
This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
Operation Flow
The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
Team Members
Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang

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