No Excuse Загалмай Товхимол by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award Төмөр шагнал in Нийгмийн дизайн Competition Category.
ТөмөрНийгмийн· 2025
No Excuse Загалмай Товхимол
Client: ABC Design Communication
A' Design Award Төмөр шагнал Winner in Нийгмийн Category
Verified Award Winner
Verify Award Status for #164278The Design
About No Excuse Загалмай Товхимол
Энэхүү загалмай товхимолын дизайн нь ухамсрыг нэмэгдүүлэх болон идэвхи санаачлагыг дэмжих хүчирхэг, шинэлэг хэрэгсэл юм. Түүний интерактив формат, тод илэрхий дүрслэл, нөлөө бүхий статистик мэдээлэл нь асуудлын яаралтай шинжийг үр дүнтэй дамжуулдаг. Хэрэглэгчдийг хувийн түвшинд татан оролцуулж, оролцоог урамшуулснаар энэхүү шоо нь өөрчлөлтийн идэвхжүүлэгч болж, хувь хүмүүсийг эмэгтэйчүүдийн аюулгүй байдал ба эрх тэгш байдлын төлөөх идэвхтэй өмгөөлөгч болоход чадавхжуулдаг.
The Recognition
About the A' Design Award Төмөр шагнал
No Excuse Загалмай Товхимол нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. No Excuse Загалмай Товхимол нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. No Excuse Загалмай Товхимол нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
- Dimensions & Packaging
- Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
- Tags
- noexcuse, women, violence, abcdesign, brochure, awareness, social
- Production Technology
- The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
- Design Challenge
- The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
- Research
- The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
- Inspiration
- The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
- Project Duration
- The project started in July 2024 in Athens and finished in September 2024 in Athens.
- Operation Flow
- The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
- Team Members
- Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis
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