Golden Key Venue Оффисын барилга by MADA s.p.a.m. LLC is a highly esteemed winner of the very prestigious 2025 A' Design Award Платин шагнал in Архитектур, барилга ба байгууламжийн дизайн Competition Category.
ПлатинАрхитектур· 2025
Golden Key Venue Оффисын барилга
Client: MADA s.p.a.m. LLC
A' Design Award Платин шагнал Winner in Архитектур Category
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- Verified Award Winner
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The Design
About Golden Key Venue Оффисын барилга
Golden Key Venue нь Хятадын Шанхай хотод хуучин агуулахыг шинэчлэн өөрчилж бүтээсэн оффисын барилга юм. Нам давхарлагатай гурван блок нь өндөр давхарлагатай хэсэгтэй холбогдоно. 26 метрийн консолийг толин гялгар зэвэрдэггүй ган бүрээстэй хоёр налуу багана тулж байдаг. Фасад нь 28,000 улаан терракота хавтангаас бүрдэж, минималист кампус маягийн дүр төрхийг бий болгодог бол дээд түвшинг хэт цагаан шилэн хөшигт хана бүрдүүлдэг. Давхарласан эзлэхүүнүүд нь лофт маягийн дотоод орон зайг үүсгэдэг. Хашааны талбай, дэнж, дээврийн цэцэрлэг болон Чуаньцяо замын дагуух ногоон байгууламжууд нь хэрэглэгчдийг байгальтай холбодог.
The Recognition
About the A' Design Award Платин шагнал
Golden Key Venue Оффисын барилга нь A' Design Award Платин шагналын ялагч бөгөөд жинхэнэ утгаараа онцгой, дэгжин, сүр жавхлант загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Платин ялагчид бол бүтээлийн гайхамшиг, оюуны бүтээлч чадварын хязгаарын гэрч бөгөөд зохион бүтээгчдийнхээ дутагдалгүй мэргэжлийн ур чадвар, суу ухааныг харуулдаг. Эдгээр загвар нь нэгэн эриний гоо зүйг тодорхойлж, нийгмийн сайн сайхан байдалд хувь нэмэр оруулж, урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг хамгийн алдартай бүтээл болно гэж хүлээгддэг. Golden Key Venue Оффисын барилга нь давж гарсан төгс байдлыг харуулж, ашигтай шинж чанараараа дэлхийг илүү сайхан газар болгодог. Golden Key Venue Оффисын барилга бол хүсэл эрмэлзлийг сэргээж, урам өгч, баясгаж, агуу баяр баясгаланг төрүүлдэг A' Design Award Платин шагнал хүртсэн бүтээл юм.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project explores urban norms through three low-rise blocks linked to a high-rise zone, with two slanted columns. It integrates green spaces along Chuanqiao Road and uses stacked volumes for a loft-like design. The facade, with 28,000 red ceramic tiles, offers a minimalist "academic-style" look, while courtyards, terraces, and rooftop gardens foster creativity and nature connection.
- Dimensions & Packaging
- The site covers an area of 11,000 square meters, with a total building area of 36,000 square meters (22,000 square meters above ground and 14,000 square meters underground). The building has a height of 40 meters, with 5 floors above ground and some areas reaching 8 floors.
- Tags
- Urban Catalyst, Urban Renewal, Industrial Architecture, Architectural Transformation, Green Spaces, Community, Research and Development, Cantilever Architecture
- Production Technology
- The building features a 26-meter cantilever supported by two tilted, mirror-finish stainless steel columns, creating a surreal spatial effect. The facade, made of 28,000 red terracotta panels, evokes a minimalist campus-style aesthetic with green trees and red walls. The upper portion showcases glazed ultra-white glass curtain walls, forming a distinct two-level architectural design.
- Design Challenge
- The design’s challenge lies in the 26 meter cantilever, supported by two inclined giant columns wrapped in mirror finish stainless steel. These columns extend from the ground to the ceiling, creating a seamless, suspended effect. Balancing structural integrity with the delicate reflective surfaces required close coordination between engineering and design, ensuring both stability and visual impact. Achieving strength, elegance, and a surreal spatial experience was essential to the project’s success.
- Research
- The Golden Key Venue, located at 1065 Chuanqiao Road in Pudong's Jinqiao area, was formerly the Huashi Storage Warehouse under Shanghai Pharma Group. The five-story, 2,700 sqm building was in disrepair and had low land-use efficiency, affecting the surrounding industrial community. As part of Jinqiao Sub-center's broader transformation, Shanghai Pharma Holdings and Jinqiao Group, two state-owned enterprises, have spearheaded this urban renewal project.
- Inspiration
- Urban structures possess an inherent logic that requires rationality and knowledge to shape, forming a driving force for urban behavior - an Urban Catalyst. Its purpose is to influence other elements, attracting talent to collectively create a vibrant, cohesive city, driven by empowered industries, urban construction, productivity integration, vitality creation, and regeneration.
- Project Duration
- The design phase of the architectural project began in 2021, with construction completed in 2024.
Location: 1065 Chuanqiao Road, Shanghai, China - Operation Flow
- Through the collaboration between Shanghai Pharma Holdings and Jinqiao Group, an old warehouse has been transformed into a landmark innovation hub in the Jinqiao Sub-center. Magsense Health has settled in the project, with biopharmaceutical companies like Huashi Pharmacy and Huantong Technology joining soon. This initiative is fostering a synergistic biopharmaceutical ecosystem, positioning the area as a key industry hub and a Shanghai benchmark for urban renewal driving new productivity.
- Team Members
- Lead Architect: Ma Qingyun, Project Architect: Geng Lingxiang, Project Architect: Geng Yifei, Architect: Chen Yitao, Architect: Li Yibo, Architect: Liu Ruihua, Architect: Zhang Jiawen, Architect: Zhou Wenxin, Architect: Zhang Qi, LDI Architect: Hong Youran, LDI Architect: Jiang Hui, LDI Architect: Li Jie, LDI Architect: Lu Lei, LDI Architect: Xue Jian, LDI Architect: Huang Chen, LDI Architect: Gao Ting, LDI Architect: Yuan Yao
- Image Credits
- Image #1: Photographer Vincent Wu, 2024.
Image #2: Photographer Vincent Wu, 2024.
Image #3: Photographer Vincent Wu, 2024.
Image #4: Photographer Vincent Wu, 2024.
Image #5: Photographer Vincent Wu, 2024.
Video Credits: MADA s.p.a.m LLC, 2024
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