Алтан Зар сурталчилгаа · 2025
Monumental Hello Advertising
by Centrick Marketing Solutions LLP
- A' Design Award Алтан шагнал 2025 in Зар сурталчилгаа
- CLIENT: Centrick Marketing Solutions LLP
- Estimated Number of Design Views: 166,980
- Verification code A11D0745B9 · Verify this award
About Monumental Hello Advertising
Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.
About the A' Design Award Алтан шагнал
Monumental Hello Advertising нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. Monumental Hello Advertising нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. Monumental Hello Advertising хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.
Press Kit
- Unique Properties
- Vespa’s timeless design is instantly recognizable, even without its emblem. To celebrate dealership launches across India, Centrick chose iconic monuments that define each city’s spirit. Through bold illustrations and expressive typography, we reimagined these landmarks in Vespa’s signature vibrant palette with each hue reflecting the energy and character of its city.
- Dimensions & Packaging
- A3 size posters 29.7 cm wide and 42 cm high Full page News paper advertisements 33 cm wide and 52 cm high Post Cards in 14.8 cm wide by 21 cm high
- Tags
- Design, Advertising, Typo, Illustration.
- Design Challenge
- Spanning 3,214 km north to south and 2,933 km east to west, India boasts 28 states, 8 union territories, and nearly 4,000 cities. Curating iconic monuments for each Vespa dealership was a formidable challenge, demanding meticulous precision in composition, illustration, and style to align with Vespa’s Italian heritage and India's local aesthetic and palette.
- Inspiration
- India is a canvas of rich design, architecture, and aesthetics, where monuments don’t just mark history, they define identity. Some, like the Taj Mahal, stand as symbols of an entire nation. Vespa, too, is an icon, its timeless silhouette woven into the very fabric of India’s scooter culture. To celebrate new dealerships across the country, Centrick fused these elements into bold, vibrant graphics as a tribute to the visual language of its city, blending heritage in Vespa’s unmistakable style.
- Project Duration
- The project started in November 2024 in Mumbai and finished in December 2024 in Mumbai.
