Montigo Experience Store Худалдааны дизайн by Chong Hean Teo

Montigo Experience Store Худалдааны дизайн by Chong Hean Teo is a highly esteemed winner of the very prestigious 2025 A' Design Award Төмөр шагнал in Дотоод орон зай ба үзэсгэлэнгийн дизайн Competition Category.

ТөмөрИнтерьер· 2025

Montigo Experience Store Худалдааны дизайн

by Chong Hean Teo

Client: Montigo

A' Design Award Төмөр шагнал Winner in Интерьер Category

15,528

Verified Award Winner

Verify Award Status for #170408

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Montigo Experience Store Худалдааны дизайн

Montigo's Hydration Haven нь Сингапурын Ion Orchard дахь муруй хэлбэрийн, нэвт шингэсэн дэлгүүрээрээ байгаль орчны ухамсартай худалдааг шинэчлэн тодорхойлж байна. Төвд нь динамик муруй видео ханаар тоноглогдсон энэхүү дизайн нь нэг удаагийн зурагт хуудсыг дасан зохицох дижитал контентоор солих замаар материалын хог хаягдал болон нүүрстөрөгчийн ул мөрийг эрс бууруулдаг. Интерактив лазер сийлбэрийн станцууд болон эрч хүчтэй өнгөт гайхамшгийн ертөнц нь үйлчлүүлэгчдийг хувийн загварын термо сав бүтээхэд урьдаг. Хөдөлгөөнт сэтгэл татамыг хувийн тохируулгатай нэгтгэсэн.

The Recognition

About the A' Design Award Төмөр шагнал

Montigo Experience Store Худалдааны дизайн нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Montigo Experience Store Худалдааны дизайн нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Montigo Experience Store Худалдааны дизайн нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
Dimensions & Packaging: 6872mm x 6172mm x 4050mm
approximately 452sqft
Tags: Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
Production Technology: the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
Design Challenge: Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
Research: The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.

The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization.
Inspiration: The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.

The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos.
Project Duration: The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
Operation Flow: The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
Patents: All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd
Team Members: Teo Chong Hean(Mason)
Image Credits: Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.