Dr Dancheva Вэб сайтын дахин загварчлал by Maria Burgelova - More By Us

Dr Dancheva Вэб сайтын дахин загварчлал by Maria Burgelova - More By Us is a highly esteemed winner of the very prestigious 2025 A' Design Award Төмөр шагнал in Вэбсайт ба вэб дизайн Competition Category.

ТөмөрВэб· 2025

Dr Dancheva Вэб сайтын дахин загварчлал

by Maria Burgelova - More By Us

Client: Dr Dancheva

A' Design Award Төмөр шагнал Winner in Вэб Category

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Verified Award Winner

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Colors

The Design

About Dr Dancheva Вэб сайтын дахин загварчлал

Арьс судлал, бэлгийн өвчин судлалын мэргэжилтэн Др Данчевагийн вэб сайтын дахин загварчлал нь эмнэлзүйн мэдээлэл болон хэрэглэгчийн туршлагын уялдааг бүтээлчээр шийдсэн байна. Энэ нь эмнэлзүйн нарийвчлал болон өвчтөний тав тухтай байдлыг тэнцвэртэй хангасан дижитал орчныг бий болгосон. Харааны дизайн нь нарийн сонгосон пастел өнгийн палитраар онцлогтой. Зөөлөн, эелдэг, дулаахан зөөлөрсөн өнгийн аяс нь эв найртай ажиллаж, тайван байдлын мэдрэмжийг бүрдүүлнэ. Энэхүү зориудын өнгийн сонголт нь дотноссон, тайвшруулах уур амьсгалыг үр дүнтэй бий болгодог. Танил гэрэл зургууд нь харилцан холбоо, ойр дотны мэдрэмжийг төрүүлнэ.

The Recognition

About the A' Design Award Төмөр шагнал

Dr Dancheva Вэб сайтын дахин загварчлал нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Dr Dancheva Вэб сайтын дахин загварчлал нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Dr Dancheva Вэб сайтын дахин загварчлал нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The website for Dr. Dancheva balances clinical expertise with patient empathy. It innovates by integrating extensive medical articles with relatable imagery, fostering trust. The design employs a calming pastel palette and clean UI, mitigating patient anxiety while delivering comprehensive information. Key strengths include its user-friendly booking, accessible location details, and visually impactful before-and-after showcases.
Dimensions & Packaging: The website is responsive, adapting to various screen dimensions. Developed on WordPress with Elementor, it utilises a modular grid system for flexible content display. Image files are optimised for web, maintaining resolution while minimising file size. Content is structured for SEO, ensuring accessibility and discoverability. Technical properties include cross-browser compatibility ensuring a seamless user experience across devices.
Tags: dermatology website, venereology website, WordPress design, Elementor, responsive design, medical website, patient-centric design, aesthetic dermatology, skin health, online booking
Production Technology: The website, initially on WordPress, was redesigned and optimised utilising Elementor for seamless content management and future updates. This approach allowed for a streamlined workflow, ensuring the preservation of existing information while enhancing the user interface. Design methodologies focused on responsive layout and intuitive navigation. Elementor's capabilities were leveraged to create a modular structure, enabling precise visual adjustments and efficient content population. Image optimisation was performed to enhance loading speeds, ensuring a smooth user experience. This strategy balanced technical efficiency with design refinement, providing a user-friendly platform.
Design Challenge: The core challenge was balancing clinical accuracy with patient comfort. Presenting sensitive medical information without causing distress required a nuanced approach. Overcoming the inherent tension between unfiltered medical truth and empathetic design was difficult. We needed to integrate extensive existing content while creating a modern, accessible interface tested our design methodology. Striking the right visual tone, avoiding overly clinical imagery, while maintaining informative value and trust, was the most complex hurdle.
Research: Comparative website research aimed to optimise patient engagement.

Objectives: analyse successful medical websites and translate best practices for a dermatology/venereology context.

Methodology: comparative analysis, focusing on information architecture, visual design, and content presentation.

Data collection: website audits, competitor analysis, and review of design guidelines for medical websites.

Results: identification of effective strategies for balancing clinical information with user-friendly design. Insights: prioritising clear navigation, relatable imagery, and calming aesthetics enhances patient trust and accessibility.

Impact: a website that effectively communicates medical expertise while fostering a reassuring online experience, positively influencing patient engagement and clinic perception.
Inspiration: The core inspiration for the Dr. Dancheva website redesign stemmed from the critical need to bridge the gap between clinical dermatology's inherent complexity and the patient's desire for comfort and understanding. Dr. Dancheva's unwavering commitment to holistic patient care provided the fundamental driving force, inspiring a design approach that prioritized demystifying medical information.

Inspiration was drawn from a deep exploration of patient psychology, specifically how visual and interactive elements impact user perception in a sensitive medical context. This research illuminated the need for a calming visual language and an intuitive, user interface. The desire to mitigate patient anxiety, often associated with medical information, directly influenced the selection of a soft pastel palette.
Project Duration: The project stared on 21st of January 2024 in Sofia, Bulgaria.
Operation Flow: Users navigate easily through improved menus, finding information on skin conditions and treatments. Booking appointments is simple, with a dedicated section. Relatable images and calming colours create a welcoming experience. Articles are organised for easy reading, and a search bar allows quick access to specific topics. Before-and-after photos show real results, building trust. The website adapts to any device, ensuring a smooth experience whether on a phone, tablet, or computer. This user-friendly approach empowers patients to manage their skin health with ease.
Team Members: Creative Director: Maria Burgelova
Lead Designer: Maria Yordanova
Senior Designer: Valeria Petrova
Senior Designer: Bozhidar Hadzhiev
Graphic Designer: Beloslava Ivanova
Graphic Designer: Boris Savev
Copywriter: Elisaveta Vakavchieva
Image Credits: All credits are in the PDF.