Sooze Sooze by Yitzu Chen is a highly esteemed winner of the very prestigious 2025 A' Design Award Хүрэл шагнал in Гоо сайхан, биеийн арчилгаа ба гоо сайхны бүтээгдэхүүний дизайн Competition Category.

ХүрэлГоо сайхны бүтээгдэхүүн· 2025

Sooze Sooze

by Yitzu Chen

Client: Sooze

A' Design Award Хүрэл шагнал Winner in Гоо сайхны бүтээгдэхүүн Category

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Verified Award Winner

Verify Award Status for #172156

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Colors

The Design

About Sooze Sooze

Sooze нь гэртээ болон аялах үедээ өдөр тутмын үс арчилгаанд зориулж загварчилсан үсний самнуур юм. Сам нь нугаралж оруулах боломжтой тул алдагдсан үсийг амархан зайлуулж, хадгалах үед сам хамгаалагдсан хэвээр байдаг. Үсийг чийгшүүлж, арчилгааны бүтээгдэхүүний шингээлтийг дэмжихийн тулд бие рүү нарийн манан цацагч суурилуулсан байна. Статик цахилгаан үүсэхээс сэргийлэх сам нь самнах, толгойн арьсыг массаж хийх явцад үсний бутралтыг багасгахад тусалдаг. Эрчимхэн эргономик хэлбэр нь функциональ хэсгүүдийг далдалж, соронзон чимэглэлийн бүрхүүлийг сольж, гадаад төрхийг өөрийн хэрэгцээнд тохируулан өөрчлөх боломжтой.

The Recognition

About the A' Design Award Хүрэл шагнал

Sooze Sooze нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Sooze Sooze нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Sooze Sooze хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative comb features retractable bristles for effortless cleaning and durability, preventing breakage during storage. Its integrated fine mist sprayer, combined with anti-static bristles, tames frizz and enhances hair nourishment by accelerating product absorption. A sleek, ergonomic design conceals functional elements, with a magnetic decorative cover allowing personalization while maintaining a minimalist aesthetic. This multifunctional design enhances convenience, efficiency, and style.
Dimensions & Packaging: Small: Length101mm x Width60mm x Height 30mm
Tags: Hairbrush, Comb, Retractable, Haircare, Bristles
Production Technology: In the production design of the comb, ultrasonic technology is used for precise adjustments to ensure smooth integration of the exterior components. The material selection prioritizes comfort and a soothing massage effect, avoiding excessively hard materials while ensuring the comb remains easy to fold. Additionally, anti-static properties are essential. After multiple trials and experiments, the ideal material for the comb teeth was carefully determined.
Design Challenge: This design balances ergonomic sizing, seamless aesthetics, and market adoption. Considering mold costs and hand size differences across regions, a middle-ground dimension was chosen for optimal comfort. Achieving a nearly invisible parting line required higher production precision, increasing complexity. Additionally, introducing an innovative product demands market education, posing cost and adoption challenges. Strategic refinements ensure both functionality and consumer appeal.
Research: We conducted research on existing functional and portable combs through both online and physical sources to identify products that align with our target criteria. The marketing team first analyzed market sales and distribution models, while the engineering team assessed production processes and costs. After integrating findings, we conducted market research to evaluate consumer expectations before proceeding with prototyping, testing, and iterative refinements through continuous discussions and adjustments.
Inspiration: Many people use water or hair treatment sprays to style their hair, yet traditional combs often become difficult to clean, leading to frequent disposal and replacement. Traditional combs are hard to clean and often discarded, but this design features retractable bristles and an integrated spray for hair nourishment, extending its lifespan. Compact and travel-friendly, it offers effortless grooming at home or on the go, making it a versatile and sustainable solution for daily haircare needs.
Project Duration: The project was launched in Taiwan in 2019 and was showcased at the 2022 Paris International Invention Exhibition, where it won a gold medal. It was also exhibited at the 2022 Taiwan Innotech Expo.
Operation Flow: Patented retractable bristles technology to remove hair from the brush easily. It’s simple to clean and storage.
Easy Portability Take it with you anywhere with different stress relief way – brushing hair, massaging scalp, hair care in the same time.