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Auto Motion Машины Шоурум by Shunsuke Ohe

Auto Motion Машины Шоурум by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2025 A' Design Award Мөнгөн шагнал in Дотоод орон зай ба үзэсгэлэнгийн дизайн Competition Category.


МөнгөнИнтерьер· 2025

Auto Motion Машины Шоурум

by Shunsuke Ohe

Client: Shunsuke Ohe

A' Design Award Мөнгөн шагнал Winner in Интерьер Category

20,590

Verified Award Winner

Verify Award Status for #172538

Colors

The Design

About Auto Motion Машины Шоурум

Тансаг автомашинуудыг дэлгэн харуулж, худалдаж борлуулдаг шоурум юм. Дугуй хэлбэрийн үзэсгэлэнгийн талбайн эргэн тойронд хурлын танхимууд, оффис, амралтын өрөөнүүд зэрэг байрладаг. Таазны дизайн онцгой анхаарал татдаг. Тааз өндөр ба намхан хэсэгт хуваагдсан бөгөөд өндөр хэсгийг нимгэн зүссэн хавтангуудыг давхарлан бүтээсэн ба хавтангуудын холбоосны хооронд суурилуулсан шууд бус гэрэлтүүлэг нь хөвөгч мэт мэдрэмж бий болгодог. Үзэсгэлэнгийн талбайтай уялдаа холбоотой холбогдсон хэлэлцээрийн өрөө байдаг ба энэ нь худалдан авагчдын худалдан авах хүслийг өдөөхийн тулд нарийвчлалтай тооцоолол хийн дизайн хийсэн байна.

The Recognition

About the A' Design Award Мөнгөн шагнал

Auto Motion Машины Шоурум нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Auto Motion Машины Шоурум нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Auto Motion Машины Шоурум бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced ​​panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
Dimensions & Packaging
Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom
Tags
stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
Production Technology
Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile
Design Challenge
The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
Research
It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
Inspiration
This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
Project Duration
Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan)
Operation Flow
The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
Patents
Copyright LUSTYdesign Inc. All Rights Reserved
Image Credits
Photograph: NANA TAJIMA by ToLoLo studio

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