Dancheong Үндсэн үүрэг: Торгон ороолт by Kyeong Hee Jeong

Dancheong Үндсэн үүрэг: Торгон ороолт by Kyeong Hee Jeong is a highly esteemed winner of the very prestigious 2026 A' Design Award Хүрэл шагнал in Нэхмэл, даавуу, бүтэц, хээ угалз ба даавууны дизайн Competition Category.

ХүрэлНэхмэл· 2026

Dancheong Үндсэн үүрэг: Торгон ороолт

by Kyeong Hee Jeong

Client: Kyeong Hee Jeong

A' Design Award Хүрэл шагнал Winner in Нэхмэл Category

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Colors

The Design

About Dancheong Үндсэн үүрэг: Торгон ороолт

Номын текст: Энэхүү торгон ороолт нь өнгөт шилний өнгөний техникийг ашиглан Гёнбоккун ордны Данчон хээ угалзыг шинээр тайлбарлан харуулжээ. Уг төсөл нь уламжлалт өнгийг улирлын өнгөний хослол болгон гоо зүйн хувьд шилжүүлэхэд гол анхаарлаа хандуулсан. Хээ угалзууд нь бадамлянхуан цэцгийн сэдэвт үндэслэсэн бөгөөд дөрвөн хувилбар хэлбэрээр боловсруулагдсан бөгөөд тус бүр нь ордны дээгүүрх улирал бүрийн өвөрмөц гэрэл, өнгийг тусган харуулдаг. Торгон дээр хийгдсэн уг бүтээл нь нарийн ширийн сэдвүүдийг илэрхийлэхийн тулд дижитал хэвлэлийг ашиглан орчин үеийн загварт зохицсон харааны эв найрамдлыг бий болгожээ.

The Recognition

About the A' Design Award Хүрэл шагнал

Dancheong Үндсэн үүрэг: Торгон ороолт нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Dancheong Үндсэн үүрэг: Торгон ороолт нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Dancheong Үндсэн үүрэг: Торгон ороолт хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dancheong is a premium silk scarf that reinterprets the royal colors of Korea into a feast of light. Unlike traditional replicas, the seasonal motifs of Gyeongbokgung Palace are carved into a radiant form that resembles light passing through stained glass, reflecting Cattleya's identity. By transforming the classic palette into an aurora gradient, it creates a visually rich visual experience where the past meets the present.
Dimensions & Packaging: quare Silk Scarf: 600 mm x 600 mm.
Premium Hard Case Package: 130 mm x 130 mm x 45 mm.
Weight: Approximately 35g of 100% Premium Silk Twill.
The high-quality hard box, featuring a gold spot color logo, is elegantly tied with a golden-brown ribbon inscribed with the phrase 'You are beautiful'. The set also includes protective tissue paper and a certificate of authenticity. Each piece is crafted using high-resolution 300 DPI digital textile printing and finished with hand-rolled hems by skilled artisans.
Tags: Dancheong, Silk Scarf, K-Culture, Aurora Gradient, Gyeongbokgung, Traditional Reinterpretation, Luxury Fashion, Lotus Pattern, Artistic Scarf, Giftware
Production Technology: This product is made from 100% premium silk, resulting in an elegant luster and a soft, luxurious touch. Advanced high-resolution digital textile printing (DTP) has been introduced to perfectly embody the intricate geometric patterns of Gyeongbokgung's monocheong and the mystical aurora gradient inspired by Obansec. Beyond mass production, expert artisans roll and finish the edges by hand, maintaining a supple silhouette while maximizing meticulous artisanal details and value as a high-end gift item.
Design Challenge: challenge lies in capturing the 500-year legacy of Gyeongbokgung Palace as a beautiful bridge between the past, present, and future. Just as the seasons change the colors of the same architectural space, this project encompasses four distinct patterns: vibrant flowers, radiant light, silent elegance, and elegant elegance. By reinterpreting the monochung with the logic of stained glass, it preserves tradition while projecting Cattleya's identity into a dream of modern beauty. Furthermore, it combines high-resolution digital printing with the natural luster of premium silk to overcome production limitations.
Research: This research reinterprets Dancheong motifs into premium fashion. Analysis of Gyeongbokgung Palace elements revealed that consumers prefer subtle gradations over intense primary colors. The motifs were reconstructed into four seasonal patterns with aurora-like gradations, optimized for silk printing. This study proves that tradition gains resonance through re-creation rather than mere replication. By harmoniously combining K-culture with modern elegance, it demonstrates that traditional content remains sustainable in everyday life.
Inspiration: This project reinterprets the Gyeongbok Dancheong pattern and Confucian values as the light of the four seasons, bridging the past with the future. Inspired by the lotus flower, a symbol of noble character, it reconstructs the palace's seasonal light into four distinct patterns. From the floral scent of spring to the majesty of winter, each essence transforms into an optically rich pattern that reflects Cattleya's identity as a desire for classic beauty. These scarves share the harmony of Korean heritage as a beacon of eternal prosperity for women around the world.
Project Duration: The project began in March 2025 in Seoul, South Korea with conception and design. Detailed pattern development and color sampling took place in Seoul in May 2025, AND final production was completed in August 2025.
Operation Flow: This scarf flexibly changes shape and pattern according to the user's styling. Whether tied in any knot, whether it's around the neck, head, or bag, the 600mm square silk overlaps or unfolds the mono-blue pattern of the aurora gradient to create a variety of silhouettes. The soft silk fabric flows naturally with the movement of the body, revealing different color depths depending on the light and angle. From the moment the wrapping ribbon is untied to the moment it is actually worn, users intuitively experience the process of traditional colors harmonizing with modern everyday styles.
Patents: Copyrights belong to Kyeonghee Jeong, 2025
Image Credits: Image #1: Photographer & Illustrator Kyeonghee Jeong, Dancheong Main Visual, 2025.
Image #2: Photographer & Illustrator Kyeonghee Jeong, Dancheong Pattern Detail, 2025.
Image #3: Photographer & Illustrator Kyeonghee Jeong, Scarf Styling View, 2025.
Image #4: Photographer & Illustrator Kyeonghee Jeong, Premium Package View, 2025.
Image #5: Photographer & Illustrator Kyeonghee Jeong, Lifestyle Scene, 2025.