Year Of The Snake Могойн жилийн улаан дугтуй by House Of Forme

Year Of The Snake Могойн жилийн улаан дугтуй by House Of Forme is a highly esteemed winner of the very prestigious 2026 A' Design Award Алтан шагнал in Бэлэг дурсгалын зүйлийн дизайн Competition Category.

АлтанБэлэг дурсгал· 2026

Year Of The Snake Могойн жилийн улаан дугтуй

by House Of Forme

Client: House of Forme

A' Design Award Алтан шагнал Winner in Бэлэг дурсгал Category

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Colors

The Design

About Year Of The Snake Могойн жилийн улаан дугтуй

Зурхайн дүрслэлийн шууд утгыг халж, Могой жилд зориулсан энэхүү улаан дугтуйн цуврал нь Цагаан сарын уламжлалыг шинээр тайлбарлаж байна. 16 дугтуй, 4 харагдах сэдвээр могойн мөн чанарыг илэрхийлсэн: урсгал мэт гоо сайхан нь мөнхийн цэцэгэн хээтэй уялдан сүлжсэн байдал. Өөрийн сүүлээ залгидаг могойн (оуроборос) бэлгэдлээс санаа авч, эдгээр загвар нь давталт ба сэргэлтийн мөчлөгийг нарийн ухаанаар илэрхийлдэг. Могой жилийн нарийн далд илэрхийлэл нь дугтуйг зөвхөн шинэ жилээр хязгаарлагдахгүйгээр ашиглах боломжийг олгодог. Загвар бүрт шингэсэн өгүүлэмж нь цуглуулгад гүн утга, сонирхлын давхарга нэмж өгдөг.

The Recognition

About the A' Design Award Алтан шагнал

Year Of The Snake Могойн жилийн улаан дугтуй нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. Year Of The Snake Могойн жилийн улаан дугтуй нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. Year Of The Snake Могойн жилийн улаан дугтуй хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This self-initiated series offers a unique perspective on snakes, embodied in our newest bespoke-designed red packets for the Year of the Snake. Featuring 16 red packets across four distinct key visuals, our design captures the fluid grace of the snake and the timeless beauty of floral cycles. The subtle celebration of the Year of the Snake allows the packets to be used throughout the year, while the unique stories behind each design bring a thoughtful and intriguing touch to the set.
Dimensions & Packaging: The case measures 202mm in height & 94mm in width, finished with matte UV & gold foil detailing. The red packet holder has a width of 514mm & a height of 192mm when fully extended. Our company information & background story of the red packets are highlighted with gold foil. The finished dimensions of each red packet are 89mm in width & 172mm in height. The red packets are crafted from 100gsm AstroSilver paper sourced from a local paper company, & are embellished with foiling & matte UV coating.
Tags: Branding, design, festive, red packets, Chinese New Year, Year of the Snake, festive product, festive design, gift
Production Technology: To embody our commitment to sustainability, each red packet is made in FSC-certified paper and the holder is crafted from recyclable materials. To bring the serpent details alive, matte UV finishes are incorporated alongside red, silver, and gold foil accents in specific areas. The design highlights the distinctive tongue, teeth, eyes and tail of the serpent. This thoughtful approach creates a subtle yet immersive atmosphere for the Year of the Snake.
Design Challenge: To differentiate from typical red packets and to achieve a harmonious balance between the snake and floral motifs, meticulous details are incorporated throughout the set, each conveying diverse blessings for the year ahead. Flickering snake tongues are hidden in the orchid as a symbol of guidance; sharp teeth concealed within the lilies foster growth; blinking snake eyes integrated into the lotus embody rebirth; snake tails disguised as anthurium pistils, bestow power & fertility upon the year.
Research: Protected by a hardbound, slide-out package, the red packet set’s packaging takes inspiration from a snake shedding its skin. The "M-fold" structure of the red packet holder artfully mimics the sinuous movement of a snake, symbolically carrying blessings through the changing seasons. The red packets are crafted from four different textured pearlescent papers, harmonising beautifully with the shimmering scales of a snake.
Inspiration: Drawing inspiration from the ouroboros, a timeless symbol depicting a serpent devouring its own tail, which signifies cycles of repetition, renewal, and the infinite passage of time, we pay homage to the essence of renewal and celebrate the arrival of the Year of Snake. The imagery of snake scales are concealed within the four different blossoms by season, connecting the intricate grace of the snake to the eternal cycle of blooming flowers.
Project Duration: The is designed in late 2024, produced and distributed in early 2025.
Operation Flow: This New Year's gift is designed for year-round use. Removing the slide-out package unveils a red packet holder. The holder employs an "M-fold” structure, allowing recipients to view all four unique designs at once when unfolded. Each section securely holds four red packets, and once emptied, reveals a description of the design, providing insight into the story behind the red packet's artwork.
Image Credits: Photography by Vizion Creation