Gold Souq Үндсэн үүрэг: Хотын дүүрэг by Ahmed Habib

Gold Souq Үндсэн үүрэг: Хотын дүүрэг by Ahmed Habib is a highly esteemed winner of the very prestigious 2026 A' Design Award Хүрэл шагнал in Хот төлөвлөлт ба хот дизайн Competition Category.

ХүрэлХот төлөвлөлт· 2026

Gold Souq Үндсэн үүрэг: Хотын дүүрэг

by Ahmed Habib

Client: Ahmed Habib

A' Design Award Хүрэл шагнал Winner in Хот төлөвлөлт Category

6,802

Verified Award Winner

Verify Award Status for #182664

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gold Souq Үндсэн үүрэг: Хотын дүүрэг

Номын текст: Алтны зах (Gold Souq) бол Жидда хотод байрлах 356,000 ам.метр талбай бүхий олон зориулалттай хотын дүүрэг бөгөөд алтны захыг нэгдсэн хотын систем болгон шинэчлэн тодорхойлдог. Тасралтгүй нэхмэл эдлэл мэт төсөөлөгдөх энэхүү байгууламж нь гар урлал, худалдаа, соёл, зочлох үйлчилгээг тодорхой орон зайн шатлалын дотор нэгтгэдэг. Явган хүний төв тэнхлэг нь хөгжлийн төвийг бэхжүүлж, Хижазийн хотын зарчмаас гаралтай зүлгэн талбайнууд руу үргэлжилснээр сүүдэр, нягтрал, ойролцоо байдлаар бүрэлдсэн уншигдахуйц, явганаар зорчиход тохиромжтой туршлагыг бий болгодог. Байгаль орчны үзүүлэлт нь хотын хэлбэрт шингэсэн бөгөөд эзлэхүүн ба нээлттэй орон зай нь тав тух, тасралтгүй байдал, нэгдмэл хотын дүр төрхийг дэмждэг.

The Recognition

About the A' Design Award Хүрэл шагнал

Gold Souq Үндсэн үүрэг: Хотын дүүрэг нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Gold Souq Үндсэн үүрэг: Хотын дүүрэг нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Gold Souq Үндсэн үүрэг: Хотын дүүрэг хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design redefines the gold market as a complete urban ecosystem where production, trade, and public life coexist. Unlike conventional commercial developments, it integrates retail, workshops, education, and culture within a pedestrian network of shaded streets and courtyards inspired by Hijazi urbanism. A central flow structure organizes movement and visibility, while climate-responsive design ensures comfort. Its strength lies in merging heritage principles with a contemporary, high-performance urban model.
Dimensions & Packaging: Plot Area 356,000 sqm
Foot Print 72,500 sqm
built up area 418,000 sqm
Tags: Hijazi architecture, gold market, mixed-use development, urban ecosystem, pedestrian spine, climate responsive design, souq reinterpretation, cultural urbanism, parametric planning, public realm, Jeddah, Saudia
Production Technology: The design was developed through a parametric and iterative methodology linking circulation, program distribution, and climatic performance. A central flow spine informed massing and spatial hierarchy, supported by simulations for shading and ventilation. Traditional Hijazi elements were reinterpreted using stone cladding, precast concrete, steel structures, timber and wood screens, and high-performance glazing, ensuring durability, thermal efficiency, buildability, and a strong expression of local identity.
Design Challenge: The main challenge was translating the organic complexity of historic Hijazi souks into a contemporary, buildable urban system. Internally, it required balancing cultural authenticity with modern program demands and user expectations. Externally, constraints included climate conditions, large-scale coordination, and regulatory frameworks. The design resolved these through a structured flow-based approach, integrating environmental strategies and flexible planning to maintain identity while ensuring feasibility and performance.
Research: Type of Research: applied urban and climatic research. Research Objectives: to redefine the traditional gold market as a resilient mixed-use ecosystem. Methodology: comparative analysis of historic souks and contemporary retail districts combined with environmental simulations. Data Collection and Tools: solar studies, pedestrian flow mapping, and heat analysis models. Participants: planners, economists, and local stakeholders. Results: improved environmental comfort and commercial synergy. Insights and Impact: a scalable model linking heritage, economic performance, and climate-responsive urban design.
Inspiration: The project is inspired by the organic growth of historic Hijazi cities, where movement, climate, and commerce shape urban form over time. Traditional souqs were not planned as isolated buildings but emerged as interconnected networks of streets, courtyards, and shaded passages driven by trade and social interaction. This logic informed the design, where a continuous flow organizes space and activity. The aim was to reinterpret these principles within a contemporary framework, creating a resilient environment that reflects local identity while supporting modern patterns of production and exchange.
Project Duration: Design started in May 2025 and finished in December 2025, in Cairo, Egypt. The Project is to be executed n Jeddah, Saudi Arabia.
Operation Flow: The project operates through a continuous pedestrian flow that structures movement, visibility, and interaction. A central spine connects courtyards, retail, workshops, and cultural spaces, creating sequential experiences from arrival to immersion. Vehicular access is limited to the perimeter, ensuring a safe, walkable environment. Layered circulation enhances accessibility and engagement, while the integration of production and trade within public space creates a dynamic, efficient, and socially active urban system.
Image Credits: Ahmed Habib