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Qwerty Буйдан-ор by Andrea Cingoli

Qwerty Буйдан-ор by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 A' Design Award Мөнгөн шагнал in Тавилгын дизайн Competition Category.


МөнгөнТавилга· 2018

Qwerty Буйдан-ор

by Andrea Cingoli

Client: CONCEPTICONstudio

A' Design Award Мөнгөн шагнал Winner in Тавилга Category

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Colors

The Design

About Qwerty Буйдан-ор

QWERTY бол компьютерийн гар товчлуурын хэлбэртэй буйдан-ор юм. Товчлуур бүр зөөлөн дэрэн хэлбэрийг бүрдүүлж, ажилтныг оффис эсвэл гэртээ ажиллаж байх үед дэмждэг. Алсын удирдлагаар хянагддаг бичил цахилгаан моторууд товчлуур дэрэн бүрийг тус тусад нь тохируулж, ингэснээр гадаргуугийн бүхэл хэлбэрийг өөрчлөх боломжтой болгодог. Алсын удирдлага нь урьдчилан тохируулсан арван горим санал болгодог бөгөөд нэмэлт тохиргоог мөн оруулах боломжтой. QWERTY-г буйдан, ор, эсвэл бүрэн хувийн шаардлагад тохируулсан дэмжлэг хэлбэрээр ашиглаж болно. Энэхүү загвар нь өдөр тутмын танил дүр төрхийг уян хатан, хөнгөн ироничтой тавилга болгон хувиргаж байна.

The Recognition

About the A' Design Award Мөнгөн шагнал

Qwerty Буйдан-ор нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Qwerty Буйдан-ор нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Qwerty Буйдан-ор бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Dimensions & Packaging
W 1100mm X D 3100mm X H 1100mm
Tags
qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology
stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge
The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Research
I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration
The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Project Duration
The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow
The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Patents
Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU
Team Members
Andrea Cingoli
Valentino Castelli
Umberto La Sorda
Image Credits
CONCEPTICONstudio

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