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Reverse Цаг by Mattice Boets

Reverse Цаг by Mattice Boets is a highly esteemed winner of the very prestigious 2019 A' Design Award Алтан шагнал in Тавилгын дизайн Competition Category.


АлтанТавилга· 2019

Reverse Цаг

by Mattice Boets

Client: Mattice Boets

A' Design Award Алтан шагнал Winner in Тавилга Category

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Verified Award Winner

Verify Award Status for #78372

Colors

The Design

About Reverse Цаг

Цаг хугацаа өнгөрөх тусам цагнууд адилхан хэвээр байв. Урвуу тал нь ердийн цаг биш, энэ бол урвуу, бага зэргийн өөрчлөлт бүхий цагны загвар бөгөөд үүнийг нэгэн төрлийн болгож өгдөг. Гараа дотогшоо чиглүүлж, цагийг заахын тулд гаднах цагираг дотор эргэлддэг. Гаднах гараа чиглүүлж буй бяцхан гар нь дангаараа зогсох бөгөөд хэдэн минутийг заахын тулд эргэлддэг. Цилиндр суурийг эс тооцвол цагны бүх элементүүдийг тэндээс төсөөллийг нь авч хаяснаар урвуу байдлаар бүтээгдсэн. Энэхүү цагны загвар нь цаг хугацааг тэврэхийг сануулах зорилготой юм.

The Recognition

About the A' Design Award Алтан шагнал

Reverse Цаг нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. Reverse Цаг нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. Reverse Цаг хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging
Ø 420 x 30 mm
Tags
clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology
The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge
Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research
This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration
While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration
The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow
The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents
Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.

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