Free Estonian Зугаа Цэнгэл by Olga Raag is a highly esteemed winner of the very prestigious 2020 A' Design Award Мөнгөн шагнал in Дүрслэх урлаг ба урлагийн суурилуулалтын дизайн Competition Category.

МөнгөнДүрслэх урлаг· 2020

Free Estonian Зугаа Цэнгэл

by Olga Raag

Client: KLG Eesti AS

A' Design Award Мөнгөн шагнал Winner in Дүрслэх урлаг Category

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Colors

The Design

About Free Estonian Зугаа Цэнгэл

Энэхүү өвөрмөц уран бүтээлд Ольга Рааг автомашиныг 1973 оноос үйлдвэрлэж эхэлсэн үеэс эхлэн Эстонийн сонинуудыг ашиглаж байсан. Эцсийн үр дүнг 12 жил үргэлжилсэн машинд ашигласан тусгай материал дээр хэвлэсэн бөгөөд 24 цаг зарцуулагдсан. Чөлөөт Эстони бол эерэг энерги, дурсамж, бага насны сэтгэл хөдлөлөөр хүрээлэгдсэн хүмүүсийн анхаарлыг татдаг автомашин юм. Энэ нь хүн бүрээс сониуч байдал, оролцоог урьдаг.

The Recognition

About the A' Design Award Мөнгөн шагнал

Free Estonian Зугаа Цэнгэл нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Free Estonian Зугаа Цэнгэл нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Free Estonian Зугаа Цэнгэл бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.