Spazio Lenovo फ्लॅगशिप स्टोअर इंटीरियर by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 A' Design Award रौप्य पुरस्कार in आतील जागा आणि प्रदर्शन डिझाइन Competition Category.
रौप्यइंटीरियर· 2021
Spazio Lenovo फ्लॅगशिप स्टोअर इंटीरियर
Client: Alessandro Luciani
A' Design Award रौप्य पुरस्कार Winner in इंटीरियर Category
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The Design
About Spazio Lenovo फ्लॅगशिप स्टोअर इंटीरियर
स्पाझिओ लेनोवो हे दोन मजल्यांवर विस्तारलेले फ्लॅगशिप स्टोअरचे इंटीरियर असून त्याचे एकूण क्षेत्रफळ ९०० चौरस मीटर आहे. तळमजला हा एक लवचिक प्रदर्शन जागा आहे जिथे जाहिरात कार्यक्रम आणि शोदेखील आयोजित करता येतात. प्रदर्शन टेबलांवर पातळ काचेचे पृष्ठभाग असून त्यात डिजिटल उत्पादन माहितीसाठी रिसेस्ड मॉनिटर बसवलेले आहेत. एक मोठी एलईडी भिंत छतामधून वर उठते आणि रस्त्यावरूनही दिसते. जिना डायक्रोइक काचेने आच्छादित असून पायऱ्यांवर एलईडी प्रकाशयोजना केलेली आहे. तेरा उभे हिरवे स्तंभ एक बागेचा भाग तयार करतात, त्यामुळे तंत्रज्ञान आणि निसर्ग यांचा संगम साधला जातो.
The Recognition
About the A' Design Award रौप्य पुरस्कार
Spazio Lenovo फ्लॅगशिप स्टोअर इंटीरियर हे A' Design Award रौप्य पुरस्काराचे विजेते आहे, सर्वोच्च दर्जाच्या, सुंदर आणि प्रभावी रचनांना दिला जाणारा विलक्षण प्रतिष्ठित सन्मान. रौप्य विजेते अत्यंत तेजस्वी आणि खूप सर्जनशील कलाकृती असून रचनाकारांची उत्कृष्ट तज्ज्ञता, प्रतिभा आणि सूक्ष्म दृष्टी दाखवतात. Spazio Lenovo फ्लॅगशिप स्टोअर इंटीरियर हे अद्भुत, आदर्श, अत्यंत व्यावसायिक आणि खोलवर नाविन्यपूर्ण काम असेल अशी अपेक्षा आहे. ही रौप्य पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानाच्या सीमा रुंदावण्यास मदत करणारा लक्षणीय, कौतुक झालेला शोध आहे. Spazio Lenovo फ्लॅगशिप स्टोअर इंटीरियर ही अनेकांना हेवा वाटणारी निर्मिती असून इच्छा जागृत करते, सकारात्मक भावना आणते आणि आश्चर्य व कौतुक निर्माण करते.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor. - Dimensions & Packaging
- The store is spread over two floors for a total of 900 square meters
- Tags
- Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
- Production Technology
- Dichroic glass, LedWall, Wood,
- Design Challenge
- The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
- Research
- The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
- Inspiration
- Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora. - Project Duration
- The project started in May 2020 in Milano - Italy and finished in September 2020
- Operation Flow
- The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
- Team Members
- Alessandro Luciani
Grottini srl - Image Credits
- Lenovo Italy
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