ZhuoQing चहा पॅकेजिंग by Tiger Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award सुवर्ण पुरस्कार in पॅकेजिंग डिझाइन Competition Category.
सुवर्णपॅकेजिंग· 2021
ZhuoQing चहा पॅकेजिंग
by Tiger Pan
Client: Tasly Holding Group
A' Design Award सुवर्ण पुरस्कार Winner in पॅकेजिंग Category
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The Design
About ZhuoQing चहा पॅकेजिंग
झुओकिंग हे इन्स्टंट पु-एर चहा एसेन्स पावडरसाठीचे पॅकेजिंग डिझाइन आहे. ही पावडर दीर्घ प्रक्रियेद्वारे काढली जाते आणि पाण्यात कोणताही अवशेष न ठेवता पूर्णपणे विरघळते. बाहेरील बॉक्स टिनप्लेटचा, आतील बॉक्स कागदाचा बनलेला आहे आणि एकल सर्व्हिंग्ज अॅल्युमिनियम फॉइलमध्ये गुंडाळलेल्या आहेत. सडपातळ पुल-आउट कार्टन एका हाताने उघडता आणि धरता येते, आणि पुन्हा उघडता येण्याजोग्या रचनेमुळे पॅकेज वाहून नेण्यास आणि वापरण्यास सोपे राहते. ग्राफिक्स युन्नानमधील लोक भरतकाम नमुन्यांवर आधारित असून त्यात चहा लागवड आणि चहा खुडण्याची दृश्ये दाखवली आहेत.
The Recognition
About the A' Design Award सुवर्ण पुरस्कार
ZhuoQing चहा पॅकेजिंग हे A' Design Award सुवर्ण पुरस्काराचे विजेते आहे, प्रथम दर्जाच्या, अद्भुत आणि उत्कृष्ट रचनांना दिला जाणारा अत्यंत प्रतिष्ठित सन्मान. सुवर्ण विजेते अत्यंत नाविन्यपूर्ण, दूरदृष्टीच्या आणि तेजाने झळकणाऱ्या कलाकृती असून रचनाकारांची प्रतिभा, ज्ञान आणि कौशल्य प्रतिबिंबित करतात. ZhuoQing चहा पॅकेजिंग हे सर्वाधिक प्रशंसित, प्रवाह निर्माण करणारे, स्मारकासारखे शोध ठरून अभूतपूर्व मूल्य देईल अशी अपेक्षा आहे. ही सुवर्ण पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानाच्या सीमा रुंदावणारा अद्भुत, सन्मानित प्रकल्प आहे. ZhuoQing चहा पॅकेजिंग तीव्र इच्छा निर्माण करते, उत्कटता जागवते, सर्जनशीलतेला प्रोत्साहन देते आणि मोहित करते.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
- Dimensions & Packaging
- Size:395(L)*242(W)*40(H) mm
- Tags
- Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
- Production Technology
- The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil - Design Challenge
- More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Research
- There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
- Inspiration
- The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
- Project Duration
- The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
- Operation Flow
- By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Patents
- Copyrights belong to Tasly Holding Group, 2020.
- Team Members
- Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You - Image Credits
- Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu
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