Fondazione Alinari ब्रँड ओळख by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award रौप्य पुरस्कार in ग्राफिक्स, चित्रण आणि दृश्य संवाद डिझाइन Competition Category.
रौप्यग्राफिक· 2021
Fondazione Alinari ब्रँड ओळख
by Frush Design
Client: Frush | Creative studio
A' Design Award रौप्य पुरस्कार Winner in ग्राफिक Category
- 41,261
- Verified Award Winner
- Verify Award Status for #125706
The Design
About Fondazione Alinari ब्रँड ओळख
फोंडात्सिओने अलीनारी ही ब्रँड ओळख फोंडात्सिओने अलीनारी पेर ला फोतोग्राफियासाठी तयार केलेली आहे, जी अलीनारी छायाचित्र संग्रहांचे जतन, व्यवस्थापन आणि प्रचार करण्यासाठी फ्लोरेन्समध्ये स्थापन झालेली एक सार्वजनिक संस्था आहे. ही ओळख लोअरकेस अक्षर A भोवती बांधलेली आहे, जे कॅमेरा लेन्सचे अमूर्त रूप आहे, आणि जे ऐतिहासिक संग्रहातील प्रतिमांसाठी चौकट म्हणूनही कार्य करते. शिल्पात्मक अक्षररचना आणि काळा-पांढरा रंगसंगती प्रकाश आणि सावलीचे स्मरण करून देतात. ही प्रणाली छापील साहित्य, तिकिटे, कॅटलॉग, मर्चंडायझिंग आणि एका वेबसाइटवर लागू केली आहे.
The Recognition
About the A' Design Award रौप्य पुरस्कार
Fondazione Alinari ब्रँड ओळख हे A' Design Award रौप्य पुरस्काराचे विजेते आहे, सर्वोच्च दर्जाच्या, सुंदर आणि प्रभावी रचनांना दिला जाणारा विलक्षण प्रतिष्ठित सन्मान. रौप्य विजेते अत्यंत तेजस्वी आणि खूप सर्जनशील कलाकृती असून रचनाकारांची उत्कृष्ट तज्ज्ञता, प्रतिभा आणि सूक्ष्म दृष्टी दाखवतात. Fondazione Alinari ब्रँड ओळख हे अद्भुत, आदर्श, अत्यंत व्यावसायिक आणि खोलवर नाविन्यपूर्ण काम असेल अशी अपेक्षा आहे. ही रौप्य पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानाच्या सीमा रुंदावण्यास मदत करणारा लक्षणीय, कौतुक झालेला शोध आहे. Fondazione Alinari ब्रँड ओळख ही अनेकांना हेवा वाटणारी निर्मिती असून इच्छा जागृत करते, सकारात्मक भावना आणते आणि आश्चर्य व कौतुक निर्माण करते.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
- Dimensions & Packaging
- Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
- Tags
- brand design, merchandising, print materials, visual identity
- Production Technology
- Brand design and visual identity and language.
- Design Challenge
- The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
- Research
- The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
- Inspiration
- The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
- Project Duration
- The project started in October 2020 in Florence (Italy) and it is still going on.
- Operation Flow
- It's a brand identity project to identificate a new public subject.
- Patents
- Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
- Team Members
- Giuditta Valentina Gentile
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
