Oct Ohbay वेफाइंडिंग साइनेज सिस्टीम by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award लोह पुरस्कार in ग्राफिक्स, चित्रण आणि दृश्य संवाद डिझाइन Competition Category.
लोहग्राफिक· 2022
Oct Ohbay वेफाइंडिंग साइनेज सिस्टीम
by Updesign
Client: OCT Group
A' Design Award लोह पुरस्कार Winner in ग्राफिक Category
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The Design
About Oct Ohbay वेफाइंडिंग साइनेज सिस्टीम
चीन, शेन्झेन शहर, त्याची 95 टक्के लोकसंख्या गेल्या 30 वर्षांत या लांब आणि अरुंद किनारपट्टीच्या प्रदेशात आलेल्या स्थलांतरित लोकांची आहे. हे न्यूयॉर्क शहरासारखेच आहे, तरीही त्याची जलद वाढ म्हणजे जीवन अत्यंत व्यस्त आहे. जगातील या सर्वात वेगवान शहराने आपल्या स्थलांतरितांची असुरक्षितता कमी करणार्‍या उपायांची अंमलबजावणी करणे आवश्यक आहे. या प्रकल्पातील नागरी उद्यान हे त्याच्या लांब किनाऱ्यासह विश्रांतीसाठी सर्वात लोकप्रिय ठिकाण आहे. स्थलांतरितांच्या जीवनानुभवांशी प्रतिध्वनित होत असल्याने आणि शहराची मानवी बाजू दर्शविणारी चिन्हे प्रणालीची थीम म्हणून खडे निवडले गेले आहेत.
The Recognition
About the A' Design Award लोह पुरस्कार
Oct Ohbay वेफाइंडिंग साइनेज सिस्टीम हे A' Design Award लोह पुरस्काराचे विजेते आहे, उत्तम रीतीने रचलेल्या निर्मितींकडून अपेक्षित व्यावसायिक आणि औद्योगिक गरजा पूर्ण करणाऱ्या चांगल्या रचनांना दिला जाणारा प्रतिष्ठित सन्मान. लोह विजेते त्यांच्या निर्मात्यांचे मोठे कौशल्य, उच्च विशेषज्ञता, तज्ज्ञाची समज आणि सर्जनशील क्षमता दाखवतात. Oct Ohbay वेफाइंडिंग साइनेज सिस्टीम ही अत्यंत मानाची, कौतुकास्पद आणि जिव्हाळ्याची, व्यावहारिक आणि नाविन्यपूर्ण निर्मिती असेल अशी अपेक्षा आहे. ही लोह पुरस्कार जिंकलेली रचना उद्योगातील उत्कृष्ट पद्धती एकत्र करते आणि ज्ञान व प्रतिभेशी जोडलेले सक्षम तांत्रिक गुण बाळगते. Oct Ohbay वेफाइंडिंग साइनेज सिस्टीम परिपूर्णतेबद्दल आदरास पात्र आहे आणि जीवनाचा दर्जा सुधारून जग अधिक चांगले बनवण्यासाठी रचलेली आहे.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
- Dimensions & Packaging
- Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
- Tags
- Coastal, Signage, Park, Commercial, Hurricane, Waterfront
- Production Technology
- The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
- Design Challenge
- The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
- Research
- The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
- Inspiration
- The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
- Project Duration
- February 2020 Bao’an District, Shenzhen, Guangdong, China
- Operation Flow
- The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
- Team Members
- Zhang Yi（creative director）
Luo Xin （project manager）
Wen Yuehua（designer） - Image Credits
- Updesign
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